The rise of AI-driven Search prompts a shift in SEO strategy

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“Appearing in Google search results is no longer enough,” says Bruno Díaz, Marketing Director at La Teva Web. “If your brand isn’t showing up in AI-generated answers, you’re missing a growing share of online visibility and influence.”
AI tools like ChatGPT and Gemini are reshaping how people search for information online. Barcelona-based agency La Teva Web is pioneering a new approach to SEO that helps companies gain visibility not just on Google, but also in generative AI responses.

Barcelona – May 19, 2025 – Generative AI is disrupting how users search and discover information online. As tools like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot become embedded in daily habits, the way people access content is shifting from traditional search engine listings to natural language answers. For businesses, this change marks a new frontier: being present in the response itself, not just ranking on a search page.

Leading this transformation is La Teva Web, a digital agency based in Barcelona and Google Partner Premier 2025, which has become a pioneer in SEO for AI. This emerging discipline — also known as LLMO (Large Language Model Optimization) — focuses on ensuring that a brand’s content is not only optimized for Google, but also clearly understood and cited by large language models.

The agency helps clients analyze their current visibility in AI tools, adapt their content to meet LLM expectations, and implement technical best practices such as structured data and llms.txt. The goal: to increase the likelihood of being cited as a trusted source in AI-generated answers.

“With more users turning to AI assistants to find answers, make decisions, or compare products, this isn’t a future trend — it’s today’s challenge,” says Díaz. “Businesses that act now will gain a competitive edge in a space that’s still underexploited.”

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Company Name: La Teva Web SL
Contact Person: Francesc
Email: Send Email
Phone: 0034932503586
City: Barcelona
State: Catalonia
Country: Spain
Website: https://www.latevaweb.com/en/