The global bottled water market was valued nearly at $238 billion in 2017. Asia-Pacific is the largest market for bottled water, accounting for around 62% of the global market. The bottled water market in China is the largest in the world.
The bottled water market consists of sales of bottled water services and related goods by entities (organizations, sole traders and partnerships) that provide bottled water. The bottled water industry includes establishments that purify and bottle water.
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Bottled Water Market Size
The global market for bottled water is expected to reach around $349 billion in 2021, growing at a growth rate of around 10%. Industry growth is primarily driven by consumer concerns over rising obesity levels combined with an increase in public awareness about health issues in countries such as China, India and Indonesia had a positive effect on the bottled water market. Consumers have been switching from sugary carbonated drinks to healthier alternatives. This shift significantly contributed to the growth of bottled water in this region.
Players in the market include the global bottled water market is highly fragmented with a large number of local players present in most countries. The leading players in the global market that have a multi-country presence are Nestle, DANONE, Coca-Cola and Pepsi-Co.
Nestlé is the world’s largest food and beverage company, based out of Switzerland. They have more than 2000 brands ranging from global icons to local favorites, and they are present in 191 countries around the world. The company has three business divisions – Nestle Nutrition, Nestle Waters and Nestle Health Science. Nestle Waters also operates 55 brands, with production facilities in 91 countries and an employee base of more than 31,500.
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The key drivers of the bottled water market include:
Consumer Concerns – Consumer concerns over rising obesity levels combined with an increase in public awareness about health issues in countries such as China, India and Indonesia had a positive effect on the bottled water market. Consumers have been switching from sugary carbonated drinks to healthier alternatives. This shift significantly contributed to the growth of bottled water in this region.
The key restraints on the bottled water market include:
Campaigns and Restrictions against Improper Disposal of Plastic Bottles – The period 2011-2016 saw trash cans and streets all around the world overflowing with plastic water bottles, resulting in a major environmental concern. People started spreading awareness on social media pages and groups voicing their concern and organized campaigns against improper disposal of plastic water bottles. This not only led to negative publicity for the global bottled water industry but also encouraged governments to formulate several strict regulations regarding the use of recyclable packaging solutions. For instance, the impact of improper disposal of plastic bottles led San Francisco to ban plastic water bottles.
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