The report “Digital Signage Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography – Global Forecast to 2026″, will grow to USD 27.8 billion by 2026 (forecast year) from USD 16.3 billion in 2021 (estimated year), at a CAGR of 11.2% between 2021 to 2026. The key drivers fueling the growth of this market include the growing adoption of digital signage in commercial applications, increasing infrastructure developments in emerging countries, surging demand for 4K & 8K resolution displays, and ongoing technological advancements in displays.
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Browse 154 market data Tables and 62 Figures spread through 265 Pages and in-depth TOC on “Digital Signage Market with COVID-19 Impact Analysis and Geography – Global Forecast to 2026″View detailed Table of Content here – https://www.marketsandmarkets.com/Market-Reports/digital-signage-market-513.html
The digital signage market has promising growth potential due to several factors, including the ongoing innovations in display technologies such as OLED, electronic paper display (EPD), and quantum dot LED (QLED) displays, ongoing disruption in retail sector through digital transformation of retail stores into smart stores, and the increasing demand for cloud-based software with dynamic content creation.
The hardware segment to hold the largest market share in 2026
The hardware segment of the digital signage market, by offering is estimated to hold the largest market share in 2026. The rapid adoption of display technologies such as direct-view LED and OLED offering ultra-high definition (UHD), 4K, and 8K resolutions complemented by the growing adoption of digital signage in commercial industries is expected to drive hardware segment market growth. The high demand for digital ways of promotion, advertisement, and communication of information by businesses especially in commercial sector in these regions is driving the growth of the digital signage market. The launch of several innovative digital signage products at regular intervals in last few years by the manufacturers in APAC has spurred the market growth of digital signage. Additionally, the growing preference for smart signage among the retailers in APAC region supported by infrastructure development is expected to drive the market demand for digital signage in APAC, and therefore, globally.
The outdoor installation segment to register higher CAGR during the forecast period
The outdoor installation segment of the digital signage market, by installation location, is projected to register the higher CAGR during the forecast period. This growth can be attributed to various technological developments related to digital signage display as a result of which businesses have the option to choose from a wide variety of high brightness, highly attractive displays in different sizes and configurations offering brightness of more than 2000 nits, making them perfectly suitable for outdoor locations. Moreover, with recent advancements in display technology, digital displays have become less prone to harsh outdoor environments and deliver excellent product life.
APAC is projected to hold the largest share of the digital signage market in 2026
APAC is expected to hold the largest share of the digital signage market in 2026. Increasing adoption of the Internet of Things (IoT) and technologies that enable digital transformation across various sectors such as commercial, institutional, infrastructure, and industrial has fueled the demand for digital signage in APAC. The digital signage market in APAC is estimated to grow at higher CAGR in terms of value during the forecast period. The digital signage market has experienced significant growth in APAC due to the increasing adoption and penetration of digital technologies and advanced audio-visual solutions integrated with next-generation technologies, including AI and AR. The region is also home to several global and local display manufacturers that design, manufacture, and integrate display panels and modules, and other display components.
Samsung Electronics (South Korea), LG Electronics (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic (US), Sony Corporation (Japan), Barco (Belgium), Panasonic Corporation (Japan), Shanghai Goodview Electronics (China), AU Optronics (Taiwan), and BrightSign (US) are the key players in the global digital signage market. These players are increasingly undertaking strategies such as product launches and development, expansions, partnerships, contracts, and acquisitions to increase their market share.
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