Backed by the power of over 36 million YouTube views for her song “A Long Time”, and with more than 5 Million Followers on Instagram & Facebook, 16-year-old singer/songwriter Shannon K is turning her attention—and the spotlight – to the harmful effects of bullying.
Shannon was born in India to Bollywood music legend Kumar Sanu, and during her early childhood, Shannon and her family relocated from India to the UK where she studied music from the Associate board of Royal School of Music in London.
Shannon’s dream of becoming a pop star began to coalesce when she moved to the United States. She’s already performed live at the Warner Theatre in Washington DC, Sun National Bank Arena in Trenton, New Jersey, Amazura Concert Hall in Jamaica, New York, Terrace Theatre in Long Beach, California, and the Redondo Beach Performing Arts Center in Redondo Beach, California. She has also performed at Hollywood hot spots like The Peppermint Club, State Social House, and NeueHouse.
This year, Shannon began her journey of launching a successful American singing career with the release of her brand new debut single, “A Long Time,” written and produced by Justin Bieber’s top collaborator, Jason “Pooh Bear” Boyd.
But Shannon’s faced a darker side of life and is now speaking out about online bullying.
“I’ve faced a lot of rejection for not being according to the society’s so-called perfection,” she said. “I was bullied.” She was called “Curry girl,” told she looks a like a witch, and was from a land of “rape and poverty.”
At age 14, she began to get hateful comments directed toward her on social media; they targeted her looks, singing, and said she was nothing without the support of her parents.
“I was told I was not pretty enough to become a singer in America,” she said, and faced body shaming – she was called anorexic, told she was too skinny and flat, and looked cancer patient.
The abuse led to self-harm, which was caught by her parents before it became life threatening. “Still, it hurts when someone writes bad comments. I’m not made of stone!” Shannon said, adding, “They forget that I’m still a kid.
“The effects of bullying are quite undervalued, believe it or not, and that makes the issue in its entirety, very dangerous,” she said. “We can change the way we talk to people. We can be careful of what we say. We forget that bullying has taken many lives, and has ruined them too.”
Shannon K is using the power of music and her international influence to raise awareness of bullying with the mission to eventually eradicate it. She’s affecting massive change through her songs, on her Album “Give Me Your Hand.”
She said, “People give importance to only sexually harassed matters and they think bully isn’t big enough but they forget that a kid might not be alive tomorrow who you’re cursing today! It’s that serious!!!”