Polyvinyl butyral (PVB) is a thermoplastic resin that is soluble in most of the organic solvents. PVB is manufactured from the condensation reaction of polyvinyl alcohol (PVA) and n-butyraldehyde. Expansions, collaborations, and investments were the strategies adopted by the key players to achieve growth in the PVB market between 2011 and 2016. These strategies accounted for the largest share among all the strategies adopted by the market players. Properties such as high wear & blister resistance, excellent adhesion, flexibility, and tensile strength make them suitable for a variety of end-use applications such as automotive, construction, and photovoltaic.
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Surging energy prices and demand for more technologically advanced PVB resin have encouraged various end-use industries to focus on using PVB resin and films & sheets, thus leading to increase in demand for PVB. These aspects have encouraged companies to adopt the strategy of expansions, contracts, and agreements in the PVB market. Some of the leading manufacturers of PVB, such as Eastman Chemical Company (U.S.), Kuraray Co., Ltd. (Japan), Sekisui Chemical Co., Ltd. (Japan), and Chang Chun Petrochemicals Co. Ltd. (China) are adopting this strategy to develop their business, globally.
Besides expansions, collaborations, and investments, the companies have adopted the strategy of acquisitions & agreements to expand their market share and distribution network. These strategies also accounted for a significant share of the total number of growth strategies adopted by the players in the global PVB market between 2011 and 2016.
Key companies, such as Eastman Chemical Company (U.S.), Kuraray Co., Ltd. (Japan), Sekisui Chemical Co., Ltd. (Japan), Huakai Plastic (Chongqing) Co. Ltd (China), Chang Chun Petrochemicals Co. Ltd. (China), Kingboard Chemical Holdings Ltd. (China), Everlam (Belgium), DuLite PVB Film (Taiwan), Tiantai Kanglai Industrial Co., Ltd. (China), and other local players are the most active players in the global PVB market.
In 2016, Kuraray Co. Ltd. added the PVB film production facility to Ulsan plant in South Korea. The company plans to complete the construction of the PVB production facility by the end of 2017. This expansion will help the company cater to the Asian market.
In 2016, Kuraray Co., Ltd. opened a greenfield Kuraray POVAL plant in Pasadena, Texas, U.S., having an annual capacity of 40,000 MT. The new plant helps the company increase the production capacity of PVB resin in North America. In 2015, Huakai Plastic (Chongqing) Co. Ltd. signed an agreement with Google to promote the overseas network marketing strategy, and started building the online global network marketing platform for Huakai branded PVB films.
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