The global swimwear market size is expected to reach USD 29.1 billion by 2025, expanding at a CAGR of 6.4%, according to a new report by Grand View Research, Inc. Growing population, rising awareness regarding health consciousness, rapid surge in poolside and beachside vacations, increasing water based activities, and rapid changes in fashion trends are the key factors responsible for industry growth.
Increasing rate of population across the globe and product innovation to fulfill the need of a special type of clothing for various water sports and poolside or beachside vacations are driving the market. Growing fitness concerns among various age groups are fueling the demand for swimming as a best physical exercise. This is, in turn, paving a roadmap for the purchase of swimwear products in large number. In some of the western countries, exposing their body is a common phenomenon, which has effectively increased the sale of beachwear products in the market. Growth of beauty and spa industries and increased demand for specialty swimwear by women are also driving the swimwear and beachwear market to some extent.
Top manufacturers in the industry such as Arena; Diana Sport; Dolfin Swimwear; NIKE Inc.; Perry Ellis; and Zoke
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key findings from the study suggest:
- In terms of revenue, the polyester fabric type is projected to expand at a CAGR of 7.3% over the forecast period
- The women end user segment dominated the global market with an overall revenue share of 66.6% in 2018
- The Swimwear market in France, Italy, Spain, Germany, and U.K. has also expanded to a great extent in the last few years.
Rapid changes in fashion trends and increase in disposable income of consumers, resulting in purchase of different kinds of swimwear products based on their comfort, activities, and fashion appeal are projected to augment the industry demand. Luxury swimwear that offers value-added features such as convenient cuts and trendy prints and enhance the slimming effect is gaining popularity among women of different regions. Growth of beauty and spa industries and increased demand for specialty swimwear by women are also driving the swimwear and beachwear market to some extent.
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Swimming is considered to be the most popular fitness and recreational activity. Growing fitness concerns among various age groups are fueling the demand for swimming as a best physical exercise. This is, in turn, paving a roadmap for the purchase of swimwear products in large number. In some of the western countries, exposing their body is a common phenomenon, which has effectively increased the sale of beachwear products in the market. Additionally, increasing process innovation and technological advancements in developed economies is driving the market. Development of various kinds of advanced fabrics that hold their color for a longer time period and are resistant to chlorine has further boosted the market growth.
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High to moderate entry barriers due to presence of various brands and limited premium raw material resources are anticipated to assert high competition among major manufacturers. Moreover, industrial rivalry in brand appeal is projected to stay high as a result of distinguished alternatives in the raw material, design, and shapes. High resistance to chlorine water, temperature, wear, and UV radiation will fuel the demand for the product.
Grand View Research has segmented the global swimwear market on the basis of fabric type, end user, and region:
Swimwear Fabric Type Outlook (Revenue, USD Billion, 2015 – 2025)
Swimwear End User Outlook (Revenue, USD Billion, 2015 – 2025)
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 126 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 4126 analysts and consultants, the company adds 121200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 600 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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