The global sweeteners market is projected to grow from USD 107.2 billion in 2023 to USD 125.1 billion by 2028, registering a compound annual growth rate (CAGR) of 3.1% over the forecast period. This growth is being driven by increasing applications not only in food and beverages but also in the personal care and pharmaceutical industries.
Expanding Applications Across Industries
Sweeteners are increasingly being incorporated into personal care and pharmaceutical products due to their functional benefits. In the personal care sector, they are found in oral care items, chewing gum, and cosmetics, offering sweetness without the harmful effects of sugar. A prime example is xylitol, a sugar alcohol known for its ability to inhibit bacterial growth and support dental health.
In pharmaceuticals, sweeteners are used to improve the taste of medications, especially in pediatric formulations or chewable and liquid dosage forms. Commonly used sweeteners include sucralose, aspartame, and saccharin, all of which help enhance palatability and increase patient compliance. The growing acknowledgment of sweeteners’ role in improving user experience across these sectors is a key factor in the market’s expansion.
- Rising Health Consciousness: Growing awareness of obesity, diabetes, and other lifestyle-related diseases has fueled demand for low-calorie and non-nutritive sweeteners. Consumers are actively seeking products with clean labels, low glycemic impact, and no added sugars.
- Regulatory Pressures and Sugar Taxes: Governments around the world are implementing sugar taxes and mandating clearer labeling. For instance, the FDA requires added sugar disclosures on nutrition labels, while countries like the UK and Mexico have introduced sugar levies to curb consumption.
- Natural Sweeteners on the Rise: Natural sweeteners like stevia and monk fruit have gained popularity for their plant-based origins and minimal impact on blood sugar levels. Innovations in taste-masking and blending techniques have improved the flavor profile of these alternatives.
- Product Innovation Across Industries: The demand for sweeteners spans beverages, bakery, confectionery, dairy, pharmaceuticals, and personal care products. Beverage companies, in particular, are reformulating products to reduce sugar content without compromising taste.
Future Outlook
The sweeteners market is poised for sustained growth, with several emerging trends shaping its future:
- Biotech-enhanced sweeteners: Fermentation-based production of sweeteners like allulose or rare sugars is gaining momentum.
- Functional sweeteners: New formulations that combine sweetness with gut health benefits or prebiotic properties.
- Personalized nutrition: Tailored sweetener options based on individual metabolic responses or DNA analysis.
Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=186278129
Natural Sweeteners: Stevia Leads the Segment
Among natural sweeteners, stevia is expected to dominate the market during the forecast period. As a plant-based, zero-calorie sweetener, stevia aligns with the growing consumer shift toward healthier, clean-label sugar alternatives. Its high sweetness intensity allows manufacturers to reduce caloric content without compromising taste.
The global movement to reduce sugar consumption and tackle obesity has significantly boosted demand for natural sweeteners, with stevia emerging as a top choice. Regulatory approvals and widespread adoption by leading food and beverage brands have further strengthened its market presence. Its adaptability across products—from beverages to baked goods—enhances its appeal, solidifying stevia’s leading position in the natural sweeteners category.
High-Intensity Sweeteners: Dominating the Market by Type
The high-intensity sweeteners segment is expected to hold the largest market share during the forecast period. These sweeteners, such as aspartame, sucralose, and steviol glycosides, provide sweetness many times greater than that of sucrose, enabling usage in minimal quantities with no caloric burden.
Their popularity is fueled by growing consumer demand for sugar alternatives that support healthier lifestyles and help manage conditions like obesity. High-intensity sweeteners are widely used in beverages, confectionery, and processed foods, offering manufacturers flexibility and efficiency. Continuous innovation, growing consumer trust, and their alignment with wellness trends position high-intensity sweeteners as vital players in the market.
North America Dominates the Sweeteners Market Share.
North America is projected to be the fastest-growing region in the global sweeteners market. This growth is underpinned by rising health consciousness among consumers, increasing demand for low-calorie and sugar-free products, and a well-established food and beverage sector that is quick to embrace innovation.
Regulatory frameworks in the region support the use of safe sugar substitutes. For example, Canada enforces a comprehensive safety assessment before approving new food additives, ensuring that only rigorously tested ingredients such as acesulfame-potassium, polydextrose, sucralose, thaumatin, and various sugar alcohols are permitted.
The availability of a wide range of approved sweeteners, coupled with consumer demand for healthier alternatives, continues to drive market momentum in North America. This combination of regulatory diligence, consumer health trends, and industry innovation places North America at the forefront of the global sweeteners market.
Leading Sweeteners Companies:
Major manufacturers in this market are based in Europe and North America. Cargill, Incorporated (US), ADM (US), International Flavors & Fragrances Inc. (US), Ingredion Incorporated (US), Tate & Lyle (UK), Associated British Foods (UK), Südzucker AG (Germany), and Ajinomoto Co., Inc. (Japan) are among a few leading players operating in the sweeteners market. These players have adopted various growth strategies including acquisitions and new product development activities to further expand their sweeteners market presence.
About MarketsandMarkets™
MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.
MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.
Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.
The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.
Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.
Media Contact
Company Name: MarketsandMarkets™ Research Private Ltd.
Contact Person: Mr. Rohan Salgarkar
Email: Send Email
Phone: 18886006441
Address:1615 South Congress Ave. Suite 103, Delray Beach, FL 33445
City: Florida
State: Florida
Country: United States
Website: https://www.marketsandmarkets.com/Market-Reports/sweeteners-market-186278129.html