Sweeteners Market Size, Share, Industry Overview, Trends, Growth Drivers, Business Opportunities, and Leading Players

Sweeteners Market Size, Share, Industry Overview, Trends, Growth Drivers, Business Opportunities, and Leading Players
Sweeteners Market by Product (Sucrose, High-fructose Corn Syrup, Natural Sweeteners, Artificial Sweeteners, Novel Sweeteners, and Polyols), Sales Channel (Direct and Indirect), Type, Form, Application and Region – Global Forecast to 2028

The global sweeteners market is projected to reach USD 125.1 billion by 2028 from 107.2 billion in 2023 at a CAGR of 3.1%. Consumers are increasingly seeking alternatives to traditional sugars, given their association with obesity, diabetes, and other health concerns. Additionally, the rise in lifestyle-related diseases has prompted a shift towards healthier dietary choices, fostering the demand for low-calorie and sugar-free sweeteners. Moreover, the increasing prevalence of conditions like diabetes has led to a surge in demand for sugar substitutes among health-conscious individuals. Food and beverage manufacturers are responding to this trend by incorporating various sweeteners into their products to cater to diverse consumer preferences. Technological advancements in sweetener production, including innovations in natural sweeteners like stevia and monk fruit, further contribute to market growth. As the health and wellness trend continues to gain traction globally, the sweeteners market is poised to expand, offering a broad spectrum of choices to meet evolving consumer needs.

Sweeteners Market

Sweeteners Market Trends

The sweeteners market has been experiencing several notable trends in recent years:

1. Growing Demand for Natural Sweeteners: Consumers are increasingly seeking natural alternatives to traditional sugar due to concerns about health and wellness. Natural sweeteners like stevia, monk fruit, and erythritol have gained popularity as they offer sweetness without the calories or negative health effects associated with refined sugar.

2. Rise of Low-Calorie and Sugar-Free Products: With increasing awareness of the health risks associated with excessive sugar consumption, there’s been a surge in demand for low-calorie and sugar-free products. This trend has propelled the growth of artificial sweeteners such as aspartame, sucralose, and saccharin, which are used in a variety of food and beverage applications.

3. Clean Label Movement: Consumers are paying more attention to ingredient lists and seeking products with natural, recognizable ingredients. As a result, there’s a growing demand for sweeteners that are perceived as “clean” or minimally processed, driving the popularity of options like coconut sugar, agave nectar, and honey.

4. Expansion of Functional Sweeteners: Functional sweeteners are those that offer additional health benefits beyond sweetness. Examples include prebiotic sweeteners like inulin and oligosaccharides, which promote gut health, and sugar alcohols like xylitol and sorbitol, which have dental health benefits. As interest in functional foods grows, so does the demand for sweeteners that offer added health perks.

5. Innovation in Sweetener Blends: To achieve the desired taste profile while reducing sugar content, manufacturers are increasingly turning to blends of different sweeteners. These blends can offer a more balanced sweetness with fewer calories and reduced impact on blood sugar levels. Additionally, combining natural and artificial sweeteners can help mask any off-flavors or aftertastes associated with certain sweeteners.

6. Regulatory Changes and Labeling Requirements: Regulatory bodies are continuously evaluating the safety and labeling of sweeteners, which can impact product formulation and marketing strategies. For example, there have been debates and changes in regulations regarding the labeling of added sugars and the use of certain artificial sweeteners in food and beverage products.

Sweeteners Market Opportunities: Research and development for diabetic-friendly sweeteners

The escalating global burden of diabetes, according to the International Diabetic Federation Atlas (2021), reporting 10.5% of adults (20–79 years) living with the condition and projecting a 46% increase to 783 million individuals by 2045, underscores a significant opportunity for the sweeteners market. Over 90% of those affected have type 2 diabetes, driven by urbanization, an aging population, declining physical activity, and rising overweight and obesity rates.

The prevalence of diabetes has increased substantially, leading to a growing demand for sweeteners that are safe for people with diabetes. Consumers are now more aware of the health impact of their diet, leading to research and development initiatives focused on creating sweeteners that have better taste profiles and minimal impact on blood sugar levels. The potential for these sweeteners is further amplified by regulatory support and the increasing consumer preference for healthier options. Companies that invest in and market diabetic-friendly sweeteners not only cater to a specific demographic but also contribute to product diversification, global market expansion, and potential collaborations within the food and beverage industry. In essence, the rise of diabetes presents a strategic opportunity for the sweeteners market to become a key driver of growth and differentiation.

Based on type, the high-intensity sweeteners segment is estimated to hold the largest market share during the forecast period of the sweeteners market.

High-intensity sweeteners claim the largest share in the sweeteners market due to their exceptional sweetness potency, offering a sweet taste without the associated caloric content. As consumers increasingly prioritize healthier lifestyles and seek alternatives to traditional sugars, high-intensity sweeteners, such as aspartame, sucralose, and steviol glycosides (from stevia), have gained widespread popularity. The ability of these sweeteners to provide sweetness at levels significantly higher than sucrose enables their usage in minimal quantities, appealing to those aiming to reduce calorie intake.

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North America is Projected To Be The Fastest-Growing Region in the  Sweeteners Market. 

North America is growing at a significant rate in the sweeteners market due to a confluence of factors driving demand and consumption patterns. The region’s high prevalence of health-conscious consumers and their increasing awareness of the adverse effects of traditional sugars on health contribute significantly to the demand for sweeteners. With a robust food and beverage industry, North America is quick to adopt innovations in low-calorie and sugar-free alternatives, propelling the growth of the sweeteners market.

Moreover, stringent regulatory measures promoting healthier dietary choices and clearer labeling practices align with consumer preferences, further supporting the growth of the sweeteners market in North America. Canada, as part of North America, has implemented a thorough safety assessment process before approving new food additives, including sugar substitutes. This meticulous approach guarantees that only proven and safe sweeteners, such as acesulfame-potassium, polydextrose, sucralose, thaumatin, and various sugar alcohols, are permitted for use.

Top Companies in the Sweeteners Market

The key players in this market include Cargill, Incorporated (US), ADM (US), International Flavors & Fragrances Inc. (US), Ingredion Incorporated (US), Tate & Lyle (UK), Associated British Foods (UK), Südzucker AG (Germany), and Ajinomoto Co., Inc. (Japan).

Cargill, Incorporated

Cargill, Incorporated is a privately held company, involved in the production of a range of specialty food ingredients and industrial products for various applications. The company is divided into four business segments which are animal nutrition & protein, food ingredients & applications, origination & processing, and industrial & financial services. Through its food ingredients & applications segment, it offers sweeteners to food and beverage manufacturers, food service companies, and other retailers. Some of the specialty food ingredients it provides include acidulants, sugar sweeteners, starches, and protein ingredients. These ingredients are used in the bakery, beverage, dairy, and meat sectors to improve the appearance, taste, and stability of fresh meat, specialty meat products, and beverages.

Cargill, Incorporated operates in approximately 70 countries with an additional sales presence in nearly 125 countries across North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa. Some of its subsidiaries include Cargill Meat Solutions (US), Cargill Enterprises Inc. (Russia), Cargill Asia Pacific Holdings Pte Limited (Singapore), Cargill RSA (Pty) Limited (South Africa), Cargill España SA (Spain), Cargill Nordic A/S (Sweden), Provimi (Netherlands), and NatureWorks (US).

In March 2021, Cargill, Incorporated (US) and DSM (Netherlands) underwent a joint venture called Avansya for commercial-scale production of EverSweet stevia sugar substitutes. This assisted in catering to the growing demand for reduced-calorie food and beverages.


ADM is a prominent global leader in the agricultural industry. Founded in Chicago, Illinois, ADM has a rich history spanning several years. The company is involved in the production, processing, transportation, and merchandising of agricultural commodities, products, and ingredients. ADM offers a diverse range of products that include food and beverage ingredients, animal feed, biofuels, natural flavors and colors, vegetable oil, corn sugar substitutes, flour, and health and nutrition products.

ADM’s Nutrition segment is particularly significant in the sweeteners market. The segment produces a range of food and beverage ingredients, including essential components such as sweeteners, glucose, and starch, which enhance the flavor, texture, and nutritional content of various food and beverage products.

ADM has manufacturing and processing facilities all over the world, through which it competes with other leading agricultural processors like Ingredion Incorporated (US) and Doehler Group (Germany). The company works closely with its customers, using extensive research to develop innovative solutions that accelerate growth and increase business efficiencies. ADM has a vast network spanning over 200 countries and operates through subsidiaries such as Golden Peanut Company LLC (US), ADM Milling (US), ADM do Brazil Ltd. (Brazil), and ADM Hamburg AG (Germany).

In March 203,  ADM (US) announced the signing of a joint venture agreement with Marel (Netherlands), a prominent provider of advanced food processing solutions. This joint venture facilitated the establishment of an innovation center at the esteemed Wageningen Campus in the Netherlands, which is known as the heart of the country’s food valley, and its opening is subject to regulatory approvals and is expected to take place in the latter half of 2024. It is specifically designed to facilitate the partnership between food manufacturers, food scientists, extrusion experts, and culinary professionals.

Key Questions Addressed by the Sweeteners Market Report:

What is the current size of the sweeteners market?

Which are the key players in the market?

Which region is projected to grow at a highest rate in the sweeteners market?

Which product is projected to grow at the highest rate during the forecast period?

Which application is projected to account for the fastest growth of the sweeteners market?

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