The global sustainable athleisure market size is anticipated to reach USD 117.4 billion by 2027, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 5.0% from 2020 to 2027. The market is driven by the growing popularity of sustainable clothing and activewear made using environmentally safe practices among the millennial population across the world.
The young generation as well as the working-class population demand not only a large variety of apparel, but also innovative designs and functionality. Manufacturers are launching new products with durable and high-quality material, which can be used in various activities, including yoga, cycling, running, mountain climbing, snowboarding, skiing, sailing, and other sporting activities.
First-time buyers of sustainable athleisure intend to portray a specific image in society as people that are receptive to the concept of sustainability in clothing. Manufacturers of sustainable athleisure principally target this set of shoppers in a bid to turn them into brand-loyal customers. Furthermore, most of these customers do not mind paying a premium for apparel that they value ethically as well as on the fashion front.
North America emerged as the largest region for sustainable athleisure in 2019. The regional market is driven by the increasing demand for stylish and comfortable sportswear and the rising number of outdoor and fitness activities, such as camping and sports exhibitions in the region. Moreover, the growing popularity of fashionable and comfortable clothing, such as puffer vests, is expected to create growth opportunities for the market over the forecast period.
The market is largely fragmented, with both domestic and international players sharing the space. Participants are expected to deploy investment, expansion, and product innovation as key strategies to remain competitive in the coming years.
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Key Takeaways from the report:
- By type, the mass segment accounted for nearly 64.0% share of the overall revenue in 2019
- In terms of distribution channel, the offline segment accounted for 72.3% share of the overall revenue in 2019
- North America held the largest regional revenue share of 34.1% in 2019
- Product innovation and new launches emerged as the key strategies deployed by the majority of market players to stay abreast of the competition
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- Hanesbrands Inc.
- EILEEN FISHER
- Patagonia, Inc.
- Adidas AG
- Pact LLC
- Under Armour Inc.
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Grand View Research has segmented the global sustainable athleisure market based on type, product, gender, distribution channel, and region:
Sustainable Athleisure Type Outlook (Revenue, USD Million, 2016 – 2027)
Sustainable Athleisure Product Outlook (Revenue, USD Million, 2016 – 2027)
- Yoga Pant
Sustainable Athleisure Gender Outlook (Revenue, USD Million, 2016 – 2027)
Sustainable Athleisure Distribution Channel Outlook (Revenue, USD Million, 2016 – 2027)
Sustainable Athleisure Regional Outlook (Revenue, USD Million, 2016 – 2027)
- North America
- Asia Pacific
- Central & South America
- Middle East & Africa
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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