StriveWell Opens First STRONG Pilates Studio in New Jersey, Marking the Brand’s 100th Global Studio

StriveWell Opens First STRONG Pilates Studio in New Jersey, Marking the Brand’s 100th Global Studio
From Left: STRONG Pilates Co-founders Michael Ramsey and Mark Armstrong. StriveWell Co-founders Steven Schnelle and Rico Macaraeg. Far Right: Rico Macaraeg and Melissa Gorga.
Grand opening took place Saturday, August 9, 2025, with classes, community fitness vendors, refreshments, and prizes.

GARWOOD, N.J. – August 13, 2025 – StriveWell announced the successful grand opening of STRONG Pilates Garwood, the brand’s first studio in New Jersey and a milestone 100th studio globally, underscoring STRONG’s accelerating U.S. expansion. The launch also marks StriveWell’s third business opening in three consecutive quarters, reflecting the company’s rapid growth and execution velocity across fitness and recovery brands.

STRONG Pilates is a world-first fitness format that fuses reformer Pilates with cardio and strength training using its globally exclusive Rowformer and Bikeformer machines, reformer beds integrated with a rower or bike for a low-impact, high-intensity full-body workout.

The celebration drew an energized crowd of members, neighbors, and creators, including TV personality of The Real Housewives of New Jersey, Melissa Gorga, who joined the festivities, amplifying community buzz across social channels and shining a spotlight on Garwood as New Jersey’s newest destination for next-level Pilates + cardio training.

“It’s exciting to introduce a completely new fitness format to the community, unlike anything they’ve experienced before,” said Rico Macaraeg, Co-Founder and Chief Executive Officer of StriveWell, operator of STRONG Pilates Garwood. “This opening not only brings STRONG’s proven global concept to New Jersey, it’s also our third business launched in three quarters, a testament to our team’s focus on building vibrant, high-impact wellness communities.”

STRONG Pilates Co-founders Michael Ramsey and Mark Armstrong added, “Our launch into Garwood is a monumental step for STRONG Pilates, marking our 100th studio worldwide. Working with Rico and the StriveWell team has been incredible as they’re invested in bringing innovative, holistic health and wellness solutions to the local community.”

As part of the festivities, STRONG Garwood hosted the Ultimate STRONG Human Giveaway (valued at over $4,000 USD), including a three-month unlimited membership, STRONG class packs, merch credit, and premium wellness experiences from local partners including SweatHouz, Atlas Chiropractic, Katha Beverage, Juice House, Linked with Love, Eve Bowl, The Drip Bar, FZKL Fit, Resilient RX, Moxie, Sweet Water Steak House, Hudson Willow Coffee, Massage Envy and more. The studio is located at 406 South Ave, Garwood, New Jersey.

Backed by StriveWell’s commitment to building fitness and recovery communities, the company plans to open additional STRONG Pilates studios across New Jersey, furthering access to training that prioritizes recovery and longevity.

For membership information and class bookings, visit strongpilates.co/garwood. For corporate partnership inquiries, visit strivewell.co.

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Company Name: StriveWell
Contact Person: Zuhura Miriam
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Phone: (201) 515-5516
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Website: www.strivewell.co