Sports Protective Equipment Market 2019
Sports protective equipment are used by sportspeople during sporting activities in order to protect themselves and prevent injuries. There are certain risks associated with various sports and safety standards to prevent such injuries are laid down by the government, and public health and national organisations. Accordingly, the required sports protective equipment are also identified. As per the American Academy of Ophthalmology, there are more than ninety percent of sports-related injuries that can be prevented with the use of protective eyewear.
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The major players operating in the global sports protective equipment are Nike Inc., Adidas AG, Under Armour Inc., Puma SE, Amer Sports Oyj, ASICS, Vista Outdoor Inc., Gray Nicolls, BRG Sports, Shock Doctor, and Xenith, among others.
In 2018, head and face protection dominated the market and is expected to display similar trend in the coming years. As the overall sports protective equipment market grows, the increasing purchasing power and inclination towards participation in different sporting activities have been identified as the major factors that contribute to this growth. Over the years, an increasing number of young people have participated in various sporting activities such as swimming, lacrosse, hockey, football, basketball, cricket, etc.
Thanks to penetration of internet services and inclination towards convenience among consumers, online segment is expected to witness the fastest growth during the forecast period. However, in 2018, the sports protective equipment market was dominated by the offline channel this trend is expected to continue in the coming years. The presence of a number of brand options, as well as attractive discount offers are the major factors to trigger the online channel during the forecast period.
The global sports protective equipment market is segmented based on different product types and distribution channels. On the basis of different product types, the market is segmented into helmets, protective eyewear, pads, guards, chest protectors, etc. On the basis of different area of protection, the market is segmented into head protection and face protection, eye and ear protection, chest and upper extremities protection, and lower extremities protection. On the basis of different distribution channel, the market is segmented into online channel and offline channel. The offline channel has been further divided into hypermarkets and independent retail stores, and more.
Europe and North American regions have dominated the market for the last few years and this trend is expected to continue. In terms of different regions, the global sports protective equipment market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and Latin America. Among the countries in North America, the U.S accounted for the majority of market share in 2018, and it is expected that the country will hold this position during the forecast period. The Asia-Pacific region is not far behind either. In fact, it is expected to witness the fastest growth in the coming years. In this region, China and Japan are the major countries that are witnessing the most growth in the sports protective equipment market.
In order to widen their customer base and gain more attention, key players in the global sports protective equipment market have stepped up new product innovations and new product launches. This has greatly boosted the global market growth. Moreover, smart business decisions such as strategic mergers and acquisitions, geographical expansion, as well as joint ventures and partnerships help to ensure long-term sustenance in the global sports protective equipment market.
Table of Contents – Major Key Points
- Executive Summary
- Market Dynamics
- Global Sports Protective Equipment Market, by Product Type
- Global Sports Protective Equipment Market, by Area of Protection
- Global Sports Protective Equipment Market, by Distribution Channel
- Global Sports Protective Equipment Market, by Region
- Competitive Intelligence
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