Sports Nutrition Market – 2019-2025
Market Overview
Global sports nutrition market is projected to grow at a CAGR of 8.42% during the forecasted period (2019 – 2025).
- Sports nutritional products were once classified as a niche category – designed particularly for athletes and hardcore full-time sports personnel. The scenario has been altered quite significantly with such products getting popular and being demanded by more diverse consumer group – the regular exercise enthusiasts and the everyday consumer looking for an extra boost in their workouts.
- Sports drinks product type segment is expected to account for the highest revenue share by 2025 end in global sports nutrition market attributable to a burgeoning intrest in fitness and healthy lifestyle across the globe.
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Scope of the Report
Global sports nutrition market is segmented by product type into sports food, sports drink and dietary supplement. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others.
Key Market Trends
‘Veganism’ Trend to Accelerate Revenue Generation
Globally the mainstreaming of sports nutrition has not peaked and protein continues to reign supreme in the respective market space. Increase in plant-based diets has resulted in an increasing number of sports nutrition products being rolled out on retail shelves claiming ‘natural’ and ‘organic’, thus resulting in increased market revenues for sports nutrition products. For example, GHT Companies has introduced Vegan Life Nutrition (VLN), to provide nutritional supplements that are completely free of animal products. Vegan Life Nutrition created this supplement range to meet the growing demand for animal-free plant-based products.
Also, a Harris Poll conducted in 2016 found that approximately 3% of the U.S. population eats a strictly vegetarian diet, and about half of those are vegan. The bigger revelation was that 36% opt for at least some vegetarian meals on a regular basis. All of this points to an emerging trend toward a decreasing reliance on animal-based nutrition.
Asia Pacific is the Fastest Growing Market
Strong fitness culture across the countries such as China, Japan, and Australia and the wide availability of sports nutrition products, with a plethora of brands on the market and constant new product launches, are some of the factors contributing towards increasing market for sports nutrition products across the Asia Pacific. Additionally, increasing dependency on social media marks a significant attribute in the success of sports nutrition brands, with the use of social media channels including Instagram and Facebook, as well as brand ambassadors having a strong influence on sales.
Furthermore, increasing government efforts to educate consumers on the importance of fitness is further adding to the overall revenues in the Asia Pacific sports nutrition market. In this regards, in 2016, the Chinese government introduced, the National Fitness Programme, encouraging consumers to take part in various sporting activities being held throughout the country, such as marathons.
Competitive Landscape
Global sports nutrition market is highly competitive and remained fragmented with the presence of various international as well as domestic players. Though there are many local players existing in the global sports nutrition market, brand value, high distribution network, and the demand for clean label products gives the global players an upper edge over the regional players. Major players in the global sports nutrition market are, Glanbia plc, PepsiCo, Inc., MusclePharm Corporation, The Coca-Cola Company, Clif Bar & Compan, Multipower and others.
This report provides comprehensive analysis of
Key market segments and sub-segments
Evolving market trends and dynamics
Changing supply and demand scenarios
Quantifying market opportunities through market sizing and market forecasting
Tracking current trends/opportunities/challenges
Competitive insights
Opportunity mapping in terms of technological breakthroughs
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Key Market Trends
Increasing Adoption of Precision Farming
The concept of precision farming has a lot of advantages for the agricultural sector. Different technologies, such as global positioning systems and guided vehicles, are being developed to create an era of precision farming. The rapid growth of the agriculture sector, which is now inculcating technological innovations into its agricultural practices will continue to drive the market for precision farming, and subsequently of Sports Nutrition as a part of it. With the increasing demand for food, globally, there is a constant pressure to increase agricultural productivity as well as to maintain good crop health. This is expected to lead to an increase in production.
North America to dominate the global market
North America and Europe are the largest and most advanced markets with respect to the adoption of innovative technologies in the field of agriculture. As a result of declining Total Factor Productivity (TFP) in East Asia and Southeast Asia, the adoption of improved technology in agribusiness is at the center of national strategic policy goals. This is to augment food production output via enhancing cooperation between the private sector and agricultural infrastructure development.
Competitive Landscape
The Sports Nutrition market is highly fragmented, with a number of local and regional players, in addition to the presence of major players. Relatively high capital requirements and the need for continuous R&D investments could affect new entrants. New entrants need to contend with the presence of market incumbents. This is because of their strong presence in several industries.
Customization of the Report
- Value chain analysis
- Consumer behavior analysis at country level
The report includes six parts, dealing with:
1.) basic information;
2.) the Asia Sports Nutrition Speaker Market;
3.) the North American Sports Nutrition Speaker Market;
4.) the European Sports Nutrition Speaker Market;
5.) market entry and investment feasibility;
6.) the report conclusion.
Table of Content:
1 Study Coverage
2 Executive Summary
3 Breakdown Data by Manufacturers
4 Breakdown Data by Type
5 Breakdown Data by Application
…
11 Company Profiles
12 Future Forecast
13 Market Opportunities, Challenges, Risks and Influences Factors Analysis
14 Value Chain and Sales Channels Analysis
15 Research Findings and Conclusion
16 Appendix
Continued …
The key insights of The report Research:
1.The report Research provides key statistics on the market status of the Sports Nutrition manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report Research provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report Research presents the company profile, product specifications, capacity, production value, and 2019-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report Research estimates 2019-2025 market development trends of Sports Nutrition industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report Research makes some important proposals for a new project of Sports Nutrition Industry before evaluating its feasibility.
Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
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