The global Sports Nutrition Food Market is anticipated to grow at a phenomenal CAGR over the forecast period (2018 to 2025. Earlier, only traditional users such as athletes and bodybuilders, used to consume sports nutrition food to maintain their fitness level. Nowadays, growing health awareness is likely to promote fitness among recreational and lifestyle users too. Increasing number of health conscious consumers is expected to propel demand for products of high-nutritive value.
Upward trends like healthy living and fitness among youngsters and adults are anticipated to propel market growth in the coming years. Increasing focus on various sports and athletics is likely to further stimulate growth of the market. Factors like supportive government initiatives, increasing number of fitness clubs and health centers to promote health awareness and sports can spur market in near future. Apart from that, growing focus of manufacturers on plant-based sports nutrition is likely to impel market growth.
To cater to rising demand, most manufacturing companies in the sports nutrition food market are launching new and innovative products offering plenty of nutritional benefits to consumers. For instance, Sneakz Organic recently launched vegan protein powders for children. Unlike traditional protein powders for adults that offer 20 to 30 grams of protein per serving, this product contains 14 grams of protein. The powder is expected to be available in different flavors such as chocolate, vanilla, and strawberry. These flavors can contain no artificial preservatives, colors, and flavors. All flavors can be mixed with milk, soy, water, shakes, and smoothies.
However, ban on illegal ingredients by organizations such as World Anti-Doping Agency (WADA) is likely to hinder growth of this market in the coming years. Stringent food safety regulations can affect sales of well-known manufacturing companies. In addition, prevalence of natural substitutes can also obstruct growth of the market for sports nutrition food.
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Increasing adoption of plant-based sports nutrition food products and high disposable income can create lucrative growth avenues for manufacturing companies in near future. In addition, rising number of distribution channels can further promote sale across the world.
The worldwide sports nutrition food market can be segregated on the basis of product, end-users, and region. Based on product the market can be divided into sports food, sports drinks, and sports supplements. Based on end-users, the market can be segmented into adult and children.
Regional segmentation includes North America, Europe, China, Japan, India, and Southeast Asia. In North America, the sports nutrition food market is likely to grow at a healthy CAGR in the forthcoming years owing to rising demand for sports drinks. Rising adoption of meal replacement powder among women to reduce weight can impel market growth.
In Europe, the market for sports nutrition food is anticipated to expand steadily over the forecast period owing to rising cases of obesity and increasing number of fitness clubs and non-traditional consumers. High adoption of healthy lifestyles among consumers owing to rising health awareness can also stimulate market growth.
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In China, Japan, and India the market can witness substantial expansion in the coming years owing to high penetration of sports food and sports drinks. High demand for protein bars and meal replacement products due to rising consciousness regarding physical fitness can fuel market growth.
Some of the prominent companies operating in the sports nutrition food market are Coca-Cola, Nestle S.A., Glanbia plc, Pepsi, and MaxiNutrition Ltd.
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