Anderson, SC – Western boho fashion has a timeless sense of identity that is surely a thing to be proud of. This is why one of the most popular emerging fashion boutiques in the country right now is Southern Grit, an online shop that has gained popularity through social media, particularly in Tiktok.
This online boutique offers a wide range of fashion and clothing items that are not in the ordinary. Glitter boots, graphic tees, fancy jewelry, and many other unique and stylish items are some of the coolest buys that you can get here that can imbue the western boho spirit while going out in style. Founded by Velvet Mills of Anderson, SC in the middle of the pandemic, she started the boutique as a small hustle to make ends meet.
But with a wide range of boutiques and even bigger brands that offer the same fashion style, how did Southern Grit’s style stand out amidst the challenging times?
Owner Velvet Mills has “always believed that your sense of style is an integral part of your individuality. Just as mannerisms and personal characteristics are important and make up a person’s uniqueness, your style and fashion also shape your identity. It’s a form of self-expression.”
“Style isn’t just about the clothes you wear. It’s about the way you carry yourself.” Added Mills. She always wanted to “create a business and a brand that made other women confident in how they looked and felt about themselves”, and that she “wanted them to be proudly authentic”.
To capture the authentic western boho fashion in every style, check out all the new arrivals and best-selling items now only at Southern Grit! Log on now to https://shopsoutherngrit.com so you can also avail of the discounts and get sale updates.
ABOUT THE COMPANY
Southern Grit is an online boutique based in Anderson, SC. Founded by Velvet Mills in the middle of the pandemic, it has made a name as an online shop that offers the best fashion clothes and accessories that imbue both the western boho spirit and the hottest fashion trends of today.
Owner Velvet Mills quit corporate America and opened up the online boutique in the middle of a pandemic. What started out as a side hustle in the corner of their family home grew to a 6 figure business in 5 months. From that, she quickly outgrew utilizing every nook and cranny of our home to store inventory, package and ship orders, created content, and eventually moved into a 400sqft building in a small downtown square.
From then on, the online boutique that promotes western boo fashion has gradually become well-known throughout Anderson and in most of the South, before finally reaching other parts of the country – all thanks to the power of social media, particularly short video-sharing sites like Tiktok.
From creating their Tiktok account, they had their videos go viral which resulted in an explosion of sales. It’s opened the door for the boutique to connect with some famous influencers who have supported the business and helped them continue to grow, which has eventually made it to be one of the most popular online boutiques in America today.