According to the market research report “South America Ready to Drink (RTD) Market: By Type (Alcohol, Tea and Coffee); By Distribution channel (Retail and Online Retail) – Forecast (2017 – 2022)”, published by IndustryARC, estimates a sharp increase with dominant market players and ideal distribution players.
South America Ready to Drink Market deals with manufacturing and marketing of pre-packaged drinks which are ready to drink. These are both alcoholic and non-alcoholic. Alcohol based RTDs are also known as flavored alcoholic beverages. These can be consumed directly or used as a mix in cocktails and alcohol. Other RTDs which are flavored with Tea and Coffee can be consumed directly. Yerba Mate Tea is also termed as South American Green Tea.
Yerba is a popular RTD in South America Ready to Drink Market and Yerba Mate Tea benefits including increased diuresis and appetite suppression which will ultimately result in weight loss. Alongside it will also reduce oxidative stress and promote gastrointestinal tract. The nature of the product makes trend-driven and the element of innovation. Both alcoholic and non-alcoholic RTDs are widely consumed by the younger demographics in many countries.
Scope & Regional Forecast of the South America Ready to Drink (RTD) Market
The increasing demand from all age groups and its convenience segment are major drivers for the South America Ready to Drink Market to grow significantly. Also the health benefits associated with the Ready to Drink can be termed as another driving force. Especially, Yerba Mate has largely plateaued in most of the core Latin American Markets. Now many countries are in a position to carry the category forwards.
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Supermarket shelves, vending machines, mass merchandisers, and sports nutrition chains brought the buyer inclination for South America Ready to Drink Market. The stick packs, tetra packs, pouches, and bottles of yerba mate leaf powder and other Ready to Drink products hold the major market share with some dominant market players and ideal distribution players across the globe. Coming to its constraints, cultivation of mate plants and the rising cost of raw material needs to be addressed. Also, considering the volume dependent nature of the market, availability of the products aka yerba trees is a major market determinant. The market can easily reap higher benefits and earn more demand, if it succeeds to overcome the above.
Though Yerba Mate in English speaking countries is becoming popular with each passing day, Brazil dominates the South America Ready to Drink Market and Argentina, Columbia, and Venezuela are following closely. In fact, Yerba Mate is the national drink of Argentina, Paraguay, Uruguay and Southern Brazil. Argentina witnessed tremendous growth in ready to drinks recently. Now, even in North America a well prepared mate with Yerba Mate ingredients is replacing morning coffee.
Segmentations & Key Players Involved in the South America Ready to Drink (RTD) Market
The South America Ready to Drink (RTD) Market can be broken down into various segmentations on the basis of –
Type: Alcoholic, Tea, Coffee, and Others
Distribution Channel: Retail, Online Retail
Country: Brazil, Argentina, Columbia, and Venezuela
Some of the key players involved in the South America Ready to Drink Market are as follows:
Cia Brasileira de Bedias
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