The report “Social Media Analytics Market by Type, Applications (Customer Segmentation & Targeting, Multichannel Campaign Management, Competitor Benchmarking, Customer Behavioral Analysis, & Marketing Measurement), Vertical, Region – Global Forecast to 2020″, the global social media analytics market to grow from USD 1.60 Billion in 2015 to USD 5.40 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 27.6% from 2015 to 2020. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.
Browse 89 market data Tables and 51 Figures spread through 156 Pages and in-depth TOC on “Social Media Analytics Market”
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“Marketing measurement to grow at the highest CAGR”
The report segments the global market on the basis of types, services, applications, deployment models, organization size, verticals, and regions, along with providing an in-depth analysis and the market size estimations. Applications include customer segmentation and targeting, multichannel campaign management, competitor benchmarking, customer behavioral analysis, marketing measurement, and others (performance monitoring and content optimization). Marketing measurement is expected to exhibit the highest CAGR among the application segment. Marketers need to measure and demonstrate the impact marketing initiatives have on generating qualified sales leads and revenue and this is driving the growth of this application.
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“North America to be the largest revenue generator”
The report has been segmented by region: North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. The APAC region is expected to be the fastest-growing region in the social media analytics market during the forecast period. The market growth in developing regions such as APAC and MEA can attributed to the massive social data surge and a need to analyze the data to generate valuable insights.
Major vendors that offer social media analytics solutions and services globally are SAS Institute (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems (U.S.), SAP SE (Germany), Salesforce.com (U.S), GoodData (U.S), HootSuite Media (U.S), Tableau Software (U.S), and NetBase Solutions (U.S). These vendors have adopted different types of organic and inorganic growth strategies, such as new product launches, partnerships and collaborations, and mergers and acquisitions, to expand their offerings in the social media analytics market.
The report provides insights on the social media analytics market in various regions and industry verticals Furthermore, the report also includes an in-depth competitive analysis of the key players in the social media analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
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