Summary
WiseGuyReports.com adds “Social Media Analytics Market 2018 Global Analysis, Growth, Trends and Opportunities Research Report Forecasting to 2023” reports to its database.
This report provides in depth study of “Social Media Analytics Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Social Media Analytics Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.
This report focuses on the global Social Media Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Social Media Analytics development in United States, Europe and China.
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or “likes” to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The key players covered in this study
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Market segment by Type, the product can be split into
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Other
Market segment by Application, split into
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
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Major Key Points in Table of Content
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 Global Social Media Analytics Market Size Growth Rate by Type (2013-2025)
1.4.2 Customer Segmentation and Targeting
1.4.3 Multichannel Campaign Management
1.4.4 Competitor Benchmarking
1.4.5 Customer Behavioral Analysis
1.4.6 Marketing Measurement
1.4.7 Other
1.5 Market by Application
1.5.1 Global Social Media Analytics Market Share by Application (2013-2025)
1.5.2 Banking, Financial Services and Insurance (BFSI)
1.5.3 Telecommunications and IT
1.5.4 Retail
1.5.5 Healthcare
1.5.6 Government
1.5.7 Media and Entertainment
1.5.8 Transportation and Logistics
1.5.9 Others
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Social Media Analytics Market Size
2.2 Social Media Analytics Growth Trends by Regions
2.2.1 Social Media Analytics Market Size by Regions (2013-2025)
2.2.2 Social Media Analytics Market Share by Regions (2013-2018)
2.3 Industry Trends
2.3.1 Market Top Trends
2.3.2 Market Drivers
2.3.3 Market Opportunities
….
12 International Players Profiles
12.1 IBM
12.1.1 IBM Company Details
12.1.2 Company Description and Business Overview
12.1.3 Social Media Analytics Introduction
12.1.4 IBM Revenue in Social Media Analytics Business (2013-2018)
12.1.5 IBM Recent Development
12.2 Oracle
12.2.1 Oracle Company Details
12.2.2 Company Description and Business Overview
12.2.3 Social Media Analytics Introduction
12.2.4 Oracle Revenue in Social Media Analytics Business (2013-2018)
12.2.5 Oracle Recent Development
12.3 Salesforce
12.3.1 Salesforce Company Details
12.3.2 Company Description and Business Overview
12.3.3 Social Media Analytics Introduction
12.3.4 Salesforce Revenue in Social Media Analytics Business (2013-2018)
12.3.5 Salesforce Recent Development
12.4 Adobe Systems
12.4.1 Adobe Systems Company Details
12.4.2 Company Description and Business Overview
12.4.3 Social Media Analytics Introduction
12.4.4 Adobe Systems Revenue in Social Media Analytics Business (2013-2018)
12.4.5 Adobe Systems Recent Development
12.5 SAS Institute
12.5.1 SAS Institute Company Details
12.5.2 Company Description and Business Overview
12.5.3 Social Media Analytics Introduction
12.5.4 SAS Institute Revenue in Social Media Analytics Business (2013-2018)
12.5.5 SAS Institute Recent Development
12.6 Clarabridge
12.6.1 Clarabridge Company Details
12.6.2 Company Description and Business Overview
12.6.3 Social Media Analytics Introduction
12.6.4 Clarabridge Revenue in Social Media Analytics Business (2013-2018)
12.6.5 Clarabridge Recent Development
12.7 Netbase Solutions
12.7.1 Netbase Solutions Company Details
12.7.2 Company Description and Business Overview
12.7.3 Social Media Analytics Introduction
12.7.4 Netbase Solutions Revenue in Social Media Analytics Business (2013-2018)
12.7.5 Netbase Solutions Recent Development
12.8 Brandwatch
12.8.1 Brandwatch Company Details
12.8.2 Company Description and Business Overview
12.8.3 Social Media Analytics Introduction
12.8.4 Brandwatch Revenue in Social Media Analytics Business (2013-2018)
12.8.5 Brandwatch Recent Development
12.9 Talkwalker
12.9.1 Talkwalker Company Details
12.9.2 Company Description and Business Overview
12.9.3 Social Media Analytics Introduction
12.9.4 Talkwalker Revenue in Social Media Analytics Business (2013-2018)
12.9.5 Talkwalker Recent Development
12.10 GoodData
12.10.1 GoodData Company Details
12.10.2 Company Description and Business Overview
12.10.3 Social Media Analytics Introduction
12.10.4 GoodData Revenue in Social Media Analytics Business (2013-2018)
12.10.5 GoodData Recent Development
12.11 Crimson Hexagon
12.12 Simply Measured
12.13 Sysomos
12.14 Digimind
12.15 Unmetric
12.16 Cision US
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