Market Research Future (MRFR) recognizes the following companies as the key players in the Social Intelligence market – Brandwatch (U.K.), IBM Corporation (U.S.), Synthesio (U.S.), 4C (U.S.), Frrole, Inc. (U.S.), Salesforce.Com, Inc. (U.S.), Sysomos Inc. (Canada), Talkwalker (U.S.), ARBA Holdings (Hong Kong), Germin8 (India) among others.
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Social intelligence market is estimated to exhibit high growth potential during the forecast period owing to rapid adoption of social intelligence across various industry verticals. Major driving factor in the growth of social intelligence market is the growing need of social media measurement in order to enhance customer service experience. Increasing technological advancements is another major factor responsible for the growth of social intelligence market. Increasing user engagement on social media is another major factor responsible for driving the growth of social intelligence market. This is owing to the increasing adoption of smartphones and growing trend of social media.
IBM Corporation, Brandwatch, Synthesio are the major players in the social intelligence market among others. Brandwatch has signed partners like, Uber, 3M and Samsung in one year and continues to dominate the market share in the Asia Pacific region. The company is headquartered in Singapore and focusses on offering innovative solutions and keeps up with the fast pace of the technological advancements. Brandwatch continues to establish itself as a powerhouse in the Asia Pacific region.
Social Intelligence Market has been segmented on the basis of component, organization size, deployment, application and vertical. The application segment is bifurcated into campaign analysis, sales & marketing management, product analysis & product development, customer service, recruitment, social media research and others. Social intelligence is gaining immense popularity owing to its various applications areas. Nowadays, job search has far moved from paper resumes to online experiences. So this kind of social data can be used to trace the right employees and will eventually save time and improve the efficiency of the overall process.
The major factor restraining the growth of social intelligence market is the lack of awareness and lack of knowledge about the upcoming technologies. This could be a major factor that could cause hindrance in the growth of Social Intelligence market. Complexities in the analytical workflow can be another major factor which could hamper the growth of social intelligence market.
According to Market Research Future Analysis, Social Intelligence market has been valued at approx. USD 13 Billion by the end of forecast period with 26% of CAGR during forecast period 2018 to 2023.
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Commenting on the report, an analyst from Market Research Future (MRFR)’s team said:
Social intelligence market can be segmented on the basis of component, organization size, deployment, application and vertical. The component segment is bifurcated into software and services. Out of which, the services sub segment is further bifurcated into managed services and professional services. The services segment is expected to hold the largest market share of the social intelligence market and is also expected to witness significant growth rate during the forecast period. In the deployment segment, cloud based deployment is expected to hold the largest market share of the social intelligence market.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
North America has been observed to have the largest share of the global market due to the rapid adoption of technological advancements, the concentration of leading market players and the increasing demand that social intelligence is experiencing in this region. The U.S leads market growth for North America.
Meanwhile, the presence of a truly massive population in the Asia Pacific as set it on the track to experiencing the fastest growth over the assessment period. The region has a high adoption of social media, and there is a growing demand for advanced analytics in order to better serve the consumer population present.
TABLE OF CONTENTS
1 MARKET INTRODUCTION
1.2 SCOPE OF STUDY
1.2.1 RESEARCH OBJECTIVE
1.3 MARKET STRUCTURE
2 RESEARCH METHODOLOGY
2.1 RESEARCH TYPE
2.2 PRIMARY RESEARCH
2.3 SECONDARY RESEARCH
2.4 FORECAST MODEL
2.4.1 MARKET DATA COLLECTION, ANALYSIS & FORECAST
2.4.2 MARKET SIZE ESTIMATION
3 MARKET DYNAMICS
LIST OF TABLES
TABLE 1 SOCIAL INTELLIGENCE MARKET, BY COMPONENT
TABLE 2 SOCIAL INTELLIGENCE MARKET, BY ORGANIZATION SIZE
TABLE 3 SOCIAL INTELLIGENCE MARKET, BY DEPLOYMENT
TABLE 4 SOCIAL INTELLIGENCE MARKET, BY APPLICATION
TABLE 5 SOCIAL INTELLIGENCE MARKET, BY VERTICAL
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LIST OF FIGURES
FIGURE 1 RESEARCH TYPE
FIGURE 2 SOCIAL INTELLIGENCE MARKET, BY COMPONENT (%)
FIGURE 3 SOCIAL INTELLIGENCE MARKET, BY ORGANIZATION SIZE (%)
FIGURE 4 SOCIAL INTELLIGENCE MARKET, BY DEPLOYMENT (%)
FIGURE 5 SOCIAL INTELLIGENCE MARKET, BY APPLICATION (%)
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