The Short Message Service (SMS) Firewall Market size is projected to grow from USD 2.2 billion in 2020 to USD 3.0 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 7.0% during the forecast period. Major factors driving the growth of the SMS firewall market include the proliferation of smartphone penetration across consumers, stringent government regulations, and growing Application-to-Person (A2P) SMS traffic in the businesses.
The SMS firewall platform segment to record a larger market size during the forecast period
The SMS firewall platform allows Mobile Network Operators (MNOs) to safeguard the SMS traffic from malicious attacks, such as SMS phishing, SMS spoofing, SMS spamming, and SIM boxing/farming, while focusing on Application-to-Person (A2P) monetization. Globally, MNOs have undertaken preemptive measures to ensure higher customer experience and drive business revenue. SMS firewall vendors provide full control to MNOs for preventing SMS traffic from malicious attacks. With the advancement in technologies and the proliferation of security attacks, vendors have integrated Artificial Intelligence (AI), Machine Learning (ML), and analytics capabilities into the firewall that provisions real-time threat intelligence into SMS traffic for the telecom network.
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Based on SMS type, the A2P messages segment to record the highest growth rate during the forecast period
The demand for A2P messaging has been witnessing strong growth across enterprises. Verticals, such as BFSI, government, healthcare, and eCommerce, are adopting A2P messaging for communication purposes. Enterprises can use A2P messaging for marketing and promotional messages, authenticating the customer, and sending OTPs and notifications. With the proliferation of smartphones and tablets across enterprises and their increased use by individual customers, it has become easy for enterprises to interact directly with their customers through SMS. In the global scenario, Asia Pacific (APAC), Europe, and Middle East and Africa (MEA) are the fastest-growing regions in the A2P messaging type, due to the higher adoption of A2P messages in the banking, finance, eCommerce, and government verticals. Internet of Things (IoT) has the potential to create new business models for the A2P messaging type.
Key market players profiled in this report include Comviva (India), Mobileum (US), AdaptiveMobile Security (Ireland), BICS (Belgium), Monty Mobile (UK), ANAM Technologies (Ireland), Infobip Ltd (UK), Route Mobile Limited (India), Proofpoint, Inc (US), Sinch (Sweden), TeleOSS (India), NetNumber Inc (US), Enghouse Networks (Canada), Global Wavenet (Singapore), HAUD (Malta), Tango Telecom Limited (Ireland), Eastwind (Russia), SAP SE (Germany), Tata Communications (India), AMD Telecom S.A. (Greece), Omobio (Sri Lanka), Syniverse Technologies LLC (US), Mavenir (US), Cellusys (Ireland), BroadNet Technologies (Lebanon), Mylinex International (Pvt) Ltd (Sri Lanka), TWILIO INC (US), NewNet (US), Openmind Networks (Ireland), Mitto (Switzerland), Tanla (India), and 6d Technologies (India). These players have adopted various growth strategies, such as partnerships and new service launches to expand their presence in the SMS firewall market and broaden their customer base.
Infobip is one of the global providers of the business cloud communication platform, with expertise in omnichannel communication. Infobip is offering a wide range of portfolio with solutions, messaging channels, and tools for customer engagement, security, authentication, support, and retention. The company has a strong client base with over 600 direct-to-carrier connections, offering an in-house developed messaging platform with the capacity to reach around seven billion mobile devices in over 190 countries connecting 800 telecom operators, 28 data centers, and operates from six continents globally with around 60 offices worldwide. Infobip’s sGate is an SMS firewall solution used to detect, protect, and block illegal SMS traffic and monetize A2P traffic.
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Mobileum offers products and services to communication providers with Mobileum Active Intelligence Platform. Mobileum offers analytics solutions through mining network and customer insights for roaming intelligence, fraud and risk intelligence, security intelligence, and business operations intelligence. The company offers solutions for managed services, consulting services, as well as in analytics and data science to actuate end-user business revenue, enhance business operations, improve network security of telecom service providers, along with fraud prevention and detection at the customer end. In the SMS firewall market, Mobileum offers security intelligence to telecom operators via Mobileum’s SMS firewall solutions.
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