Market Highlights:
The global SMS firewall market is touted to reach USD 3.31 Bn mark by 2023, at a staggering growth rate of CAGR 10.5% from 2017 to 2023, Market Research Future (MRFR) reports. The SMS firewall works with various mobile network operators and SMS aggregators to ensure a hassle-free service. Preventing illegal SMS traffic and stopping probable data leakage are some of the key SMS firewall functions. Purchase of smartphones is touted to be the biggest driver of the market.
Drivers and Restraints:
With various media & entertainment sectors, government, BFSI, and others SMS as a medium to disseminate information, installation of SMS firewall has become of prime importance. The rise in application to person (A2P) SMS, stringent government measures, and growing concern regarding safety and security have opened up avenues for the global SMS firewall market. Other advantages, such as enhanced customer experience, high adaptability, reduced operational cost, fast implementation can also impact the global market growth in a significant way.
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However, lack of technical expertise in programming SMS firewalls and anomaly in functionality can deter the predicted global market growth rate.
Competitive Analysis:
Leading players in the global SMS firewall market include Defne Telecommunications A.S., NewNet Communication Technologies, NetNumber Inc., Global Wavenet Limited, Cloudmark Inc., Anam Technologies Ltd., Twilio Inc., Tata Communications Limited (TCL), AMD Telecom S.A., and SAP SE.
In July 2019, Route Mobile announced the acquisition of 365squared, a European provider of SMS analytics and filtering services.
Segmentation:
The global SMS firewall market is segmented on the basis of SMS type, service, organization type, end use, and region.
By SMS type, the global SMS firewall market is segmented into application to person (A2P) messaging, person to application (P2A) messaging, and others. A2P messaging is likely to dominate the global SMS firewall market over the forecast period due to the growing use of A2P messaging by companies in a number of industries.
By service, the global SMS firewall market is segmented into SMS, A2P SMS, SMS fraud, USSD, send routing info, signaling errors, and others.
By organization type, the global SMS Firewall Marketis segmented into small and midsized enterprises and large enterprises.
By end use, the global SMS firewall market is segmented into media and entertainment, BFSI, retail and wholesale, telecom and IT, manufacturing, healthcare, government, industrial, education, healthcare and life sciences, and others.
Regional Analysis:
The global SMS firewall market is likely to be dominated by North America over the forecast period, as the region is rife with the latest in telecommunication technology and has experienced widespread adoption of advances in telecom technology to improve business operation and communication. Widespread adoption of A2P messaging in North America is likely to remain a major driver for the SMS firewall market in the region, as A2P SMS is a well-established part of how companies in the U.S. and Canada approach consumers. The increasing presence of leading technology developers in the telecom sector in the U.S. is also likely to be a key driver for the SMS firewall market in North America.
Europe is also likely to hold a leading share in the global SMS firewall market over the forecast period due to the growing demand for A2P messaging as a consumer outreach mechanism. Leading players in the European market are investing in strong SMS firewall systems to reduce the cost of A2P messaging and reduce the amount of spam delivered through A2P messaging. The increasing threat of cybercrime by using telecommunication channels for personal identification is also likely to be a major driver for the SMS firewall market in Europe over the forecast period. Increasing awareness about the various ways in which A2P messaging can be misused is likely to remain the key driver for the SMS firewall market in Europe over the forecast period.
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