The smoothies market is subject to witness a substantial growth over the forecast period due to the changing food habits, varying lifestyle patterns among general population and shifting trend towards healthy way of living. Furthermore, increase in health consciousness among young population coupled with increasing demand for the ready-to-go food products & beverages across the globe are expected to drive the growth of smoothies market over the forecast period. Low sugar and carbohydrate content is considered as key factor for market growth in the recent years. The smoothies are gaining more traction among gym trainers owing to health benefits associated with its regular consummation. Regular consummation of the smoothies helps to lose weight, thus gaining wide popularity among young population. In addition, high nutritional content and wide variety of flavors is expected to offer alternative to other beverages such as soft drinks and other non-alcoholic beverages. Increasing consummation of smoothies from North American and European region as a perfect meal replacement or a healthier snack options owing to its appetizing taste, convenience and portability is expected to boost market demand in the upcoming years. However, lack of awareness in developing economies about health benefits of the product coupled with absence of proper packaging methods are expected to restrain market growth to a certain extent. Additionally, higher cost associated with product serves as a major challenge for the growth of smoothie market. Higher penetration and cost-effectiveness of soft drinks and juices are limiting market potential for smoothie industry. Yet, easy preparation methods and increasing demand for ready-to-cook smoothie extracts in the market is estimated to fuel market demand in the upcoming years. Presence of large retail chains, supermarkets, hypermarkets, domestic stores and online retail stores are propelling market over the forecast period. Smoothies are easy to prepare and contain low calories in comparison with soft drinks & juices. These factors are projected to offer lucrative growth opportunities for industry players in the near future. Globally, the smoothies market is predicted to grow at higher CAGR of 8.59% during the period 2017-2021, providing numerous opportunities for market players to invest in research and development for production of various types of flavored smoothies. The smoothies are commonly prepared from pureed raw fruit, or vegetables, along with addition of a blender. Smoothie, which is a thick, cold beverage, is mixed with other ingredients like water, crushed ice, raw fruit extracts, organic additives such as honey, sugar, stevia & syrup, and dairy products. Some smoothies also include milk, yogurt, cheese, whey powder, tea, chocolate, herbal supplements, or nutritional supplements. Wide variety of flavors such as mango, strawberry, apple, guava, citrus fruit, berries, and grape-flavored smoothies is expected to attract large consumer base in near future.
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The smoothies market is broadly categorized into two major types based on product type such as made-to-order smoothies and packages smoothies. The made-to-order smoothie is considered as one of the fastest growing segment in the smoothies market with substantial revenue generation in the last couple of years. Growing popularity of the made-to-order smoothie segment is attributed to increasing demand form North American and European region. The packages smoothie segment has also witnessed massive growth, in the recent years owing to easy availability and lower cost in comparison with made-to-order smoothies. The smoothies market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rising demand for convenience food, growing health consciousness among general population and existence of prominent industry players in the region. Asia-Pacific region is predicted to hold major market share in the smoothies market with massive growth in forecast period. Countries such as India, Australia and Japan are leading the Asia-Pacific market with improved standard of living, increasing export activities for exotic fruits and other fresh products, and significant investment by leading industry players considering potential growth opportunities in the region. The key players in the smoothies market are Bolthouse Farms, Inc., Barfresh Food Group, Inc., Innocent Drinks LLC, Smoothie King Franchises, Inc., MTY Food Group, Inc., Krush Global Ltd., and Freshens Inc.
About Smoothies:
Smoothie is a thick drink made from a blend of fruits/vegetables along with water, yogurt, milk, ice cubes, and sweeteners, such as honey; sugar; and syrup. In addition to blended raw fruits/vegetables, smoothies may also include other ingredients, such as whey powders; herbal supplements; and nutritional supplements. Growing demand for local flavors in soft drinks such as tropical flavors and use of innovative ingredients such as erythritol in soft drinks is expected to increase the consumption of soft drinks during the forecast period. In addition, the introduction of semi-skimmed soft drinks and the use of innovative packaging will boost the sales of soft drinks further. Global smoothies marketto grow at a CAGR of 8.59% during the period 2017-2021.
Covered in this report:
The report covers the present scenario and the growth prospects of the global smoothies market for 2017-2021. To calculate the market size, the report considers the sales/volume/value.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Global Smoothies Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors:
• Bolthouse Farms
• Jamba Juice Company
• MTY Food Group
• Smoothie King
• Tropical Smoothie Caf
Other prominent vendors:
• Daily Harvest
• Dr. Smoothie Brands
• HAPPY PLANET
• innocent
• J Sainsbury
• Naked Juice
• Odwalla
• Robeks
• Smoothies – N – Things Cafe
• Suja Juice
• The Smoothie Company
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Market driver:
• Increasing number of smoothie outlets
• For a full, detailed list, view our report
Market challenge:
• Fluctuating prices of raw materials
• For a full, detailed list, view our report
Market trend:
• Increasing demand for organic and gluten-free smoothies
• For a full, detailed list, view our report
Key questions answered in this report:
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
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