Smartwatches Market 2020
Smartwatches, as the name suggests, are devices that apart from basic time keeping, can function as standalone or supplementary smart devices that can connect with other devices such as smartphones, earphones, and fitness trackers. Advanced smartwatches come with integrated fitness tracking and calling features. Some even sport a camera and expandable storage. Though smartwatches have been around for a quite a while, they haven’t quite been able to capture major market share, mainly due to poor software integration. Apple and Google have been at the forefront of the smartwatch’s revolution, with the former opting for an integrated approach of developing both the device and software, while the latter primarily focuses on software for compatible smartwatches.
Market Segment by Top Companies, this report covers
Apple
Samsung
Sony
Motorola/Lenovo
LG
Pebble
Fitbit
Garmin
Withings
Polar
Asus
Huawei
ZTE
inWatch
Casio
TAG Heuer
TomTom
Qualcomm
Weloop
Epson
Geak
SmartQ
Hopu
Truly
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In spite of various iterations of smartwatches flooding the market, these are yet to emerge as more than novelty items for early adopters. The exorbitant pricing and lacklustre feature set of initial smartwatches are mainly to blame for this. Major manufacturers have since worked towards increased functionality of smartwatches in order to increase adoption. The latest trend has been to integrate fitness and health tracking into these watches. Moreover, various other smaller players have launched their own versions of smartwatches at highly competitive prices. These factors have resulted in increased traction for the market in the recent past, a trend that is expected to continue in the foreseeable future. Traditional watch manufacturers have also jumped into the foray by offering their own smartwatches or those developed in collaboration with established smartwatch manufacturers.
Segmentation
The global smartwatches market is segmented into the following for a macro- and micro-level understanding of the market:
Operating System
Apple Watch Kit
Android Wear
Tizen
Embedded OS
Apple Watch Kit rules the roost, estimated to account for over 50% of the overall smartwatches market. This is mainly due to the highly fragmented Android Wear segment. Apple Watch Kit is expected to retain its dominance in the market in the foreseeable future, given its superior hardware and software integration and well established ecosystem.
Application
Personal Assistance
Medical and Health
Fitness
Personal Safety
Personal assistance segment is the largest contributor towards the smartwatches market, with fitness emerging as one of the fastest growing segments.
Regional segmentation
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
North America, with its extensive and well established distribution network, is the largest market for smartwatches. The emergence of various regional smartwatch manufacturers, especially in China, offering unmatched value for money has led to increased interest in the region about smartwatches. This, in turn, is expected position Asia Pacific as one of the fastest growing markets for smartwatches in the near future. Manufacturers are working towards improving integration of smartwatches with the ‘smart’ ecosystem, with major focus towards improving battery life and durability of smartwatches.
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Table of Contents –Analysis of Key Points
1 Market Overview
1.1 Smartwatches Introduction
1.2 Market Analysis by Type
1.2.1 Apple Watch Kit
1.2.2 Android Wear
1.2.3 Tizen
1.2.4 Embedded OS
1.3 Market Analysis by Applications
1.3.1 Personal Assistance
1.3.2 Medical and Health
1.3.3 Fitness
1.3.4 Personal Safety
1.4 Market Analysis by Regions
1.4.1 North America (United States, Canada and Mexico)
1.4.1.1 United States Market States and Outlook (2013-2023)
1.4.1.2 Canada Market States and Outlook (2013-2023)
1.4.1.3 Mexico Market States and Outlook (2013-2023)
1.4.2 Europe (Germany, France, UK, Russia and Italy)
1.4.2.1 Germany Market States and Outlook (2013-2023)
1.4.2.2 France Market States and Outlook (2013-2023)
1.4.2.3 UK Market States and Outlook (2013-2023)
1.4.2.4 Russia Market States and Outlook (2013-2023)
1.4.2.5 Italy Market States and Outlook (2013-2023)
1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
1.4.3.1 China Market States and Outlook (2013-2023)
1.4.3.2 Japan Market States and Outlook (2013-2023)
1.4.3.3 Korea Market States and Outlook (2013-2023)
1.4.3.4 India Market States and Outlook (2013-2023)
1.4.3.5 Southeast Asia Market States and Outlook (2013-2023)
1.4.4 South America, Middle East and Africa
1.4.4.1 Brazil Market States and Outlook (2013-2023)
1.4.4.2 Egypt Market States and Outlook (2013-2023)
1.4.4.3 Saudi Arabia Market States and Outlook (2013-2023)
1.4.4.4 South Africa Market States and Outlook (2013-2023)
1.4.4.5 Nigeria Market States and Outlook (2013-2023)
1.5 Market Dynamics
1.5.1 Market Opportunities
1.5.2 Market Risk
1.5.3 Market Driving Force
2 Manufacturers Profiles
2.1 Apple
2.1.1 Business Overview
2.1.2 Smartwatches Type and Applications
2.1.2.1 Product A
2.1.2.2 Product B
2.1.3 Apple Smartwatches Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.2 Samsung
2.2.1 Business Overview
2.2.2 Smartwatches Type and Applications
2.2.2.1 Product A
2.2.2.2 Product B
2.2.3 Samsung Smartwatches Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.3 Sony
2.3.1 Business Overview
2.3.2 Smartwatches Type and Applications
2.3.2.1 Product A
2.3.2.2 Product B
2.3.3 Sony Smartwatches Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.4 Motorola/Lenovo
2.4.1 Business Overview
2.4.2 Smartwatches Type and Applications
2.4.2.1 Product A
2.4.2.2 Product B
2.4.3 Motorola/Lenovo Smartwatches Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.5 LG
2.5.1 Business Overview
2.5.2 Smartwatches Type and Applications
2.5.2.1 Product A
2.5.2.2 Product B
2.5.3 LG Smartwatches Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.6 Pebble
2.6.1 Business Overview
2.6.2 Smartwatches Type and Applications
2.6.2.1 Product A
2.6.2.2 Product B
2.6.3 Pebble Smartwatches Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
2.7 Fitbit
2.7.1 Business Overview
2.7.2 Smartwatches Type and Applications
2.7.2.1 Product A
2.7.2.2 Product B
2.7.3 Fitbit Smartwatches Sales, Price, Revenue, Gross Margin and Market Share (2016-2017)
Continued…
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