Global Smart Sports Equipment Market: Overview
Athletes’ performance in training sessions is closely monitored in order to assist them achieve their objectives of optimum performance more quickly. Sensor-equipped sports equipment is referred to as smart sports equipment since it allows athletes to be monitored across numerous athletic events. The growing desire for data-driven analysis of athletic activities has a significant impact on the sale of these sports equipment, which is likely to support growth of the global smart sports equipment market in the years to come. However, in the global sports sector, a lack of technical infrastructure is a major impediment to the adoption of smart technologies in the sphere of performance monitoring.
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The “global smart sports equipment market” research makes an inclusion of main market segments such as product, distribution channel, and regional markets. It also examines the global smart sports equipment market’s ongoing competitiveness over the projected period of 2020 to 2030.
Global Smart Sports Equipment Market: Key Trends
Smart sports equipment refers to a small number of sports items, accessories, and equipment based on sophisticated sensor technology. Sensors linked to this equipment may identify changes in the body of the wearer, gather data, send it to a distant or linked device, and then analyze the performance of user throughout a sporting event.
A number of sports facilities, such as tennis rackets, golf clubs, cricket bats, and balls have been developed into the fields of sensor technology. This technology guarantees that the equipment can analyze motion using vibration sensors and capture thorough biometric data, which can then be processed to produce data for each of the shots as well as any other performance-related information of the athlete. These technological advancements in the sports equipment business are drawing a huge customer base to various sports.
Tracking sensors built in these sports equipment and on-field cameras assist managers and coaches in the analysis of players and their data in real time, enabling them to swiftly analyze undervalued players and dial-in dynamics that need to be addressed. This factor is estimated to work in favour of the global smart sports equipment market over the tenure of assessment.
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Global Smart Sports Equipment Market: Competitive Assessment
Given the existence of prominent players, the global smart sports equipment market is characterized by intense competitiveness. The industry’s top players are focusing on development of products so as to come up with innovative products, which is likely to help them achieve a larger global market share. Because of the growing demand for various fitness improvement programmes and sports in the most of locations, new product releases in the market assist in keeping customers’ interest alive.
- In November 2019, The StanceBeam Striker is a smart cricket bat sensor that connects to a shot analysis software. This software is introduced by StanceBeam, an Indian technology firm. The IoT-enabled gadget aids in providing coaches and players with 360-degree, real-time, and actionable data analyses of batting performance.
Some of the well-known players in the global smart sports equipment market are listed below:
- Golfsmith International Holdings, Inc.
- The Wilson Sporting Goods Company
- InfoMotion Sports Technologies
- BABOLAT VS S.A.
- Zepp Labs, Inc.
- Adidas AG
Global Smart Sports Equipment Market: Regional Assessment
The expansion of the global smart sports equipment market in this area has been propelled by a rising number of consumers trying to better their sports-related activities. This factor is likely to assist consumers in a sports career of their choice via training and performing healthy activity. In addition to that, North America market is expected to be driven by a rise in sports participation in countries such as the US and Canada.
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