Shiitake Mushroom Market Scenario
Shiitake, a mushroom species is the third-largest consumed mushroom across the globe after button and oyster mushroom. Shiitake mushrooms are indigenous to Japan, and they are rich in nutrients. They also reportedly have immunity enhancing properties and anti-viral properties. Shiitake mushrooms could be explored to extract proteins and vitamins, which could be marketed in condensed form.
Shiitake has been a popular ingredient in various Asian cuisines for ages. It also has several applications in cosmetic products ranging from exfoliant to anti-inflammatory. It helps in faster skin healing & renewal and also lightens the skin & increases its elasticity. Shiitake mushrooms are also used to make hair cosmetics as it helps to maintain the hygiene of the scalp and manipulate the structural properties of hair.
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The market is getting enriched with new vegan products. This, as a result, is driving the growth of the Shiitake Mushroom Market. According to an eminent research firm – Market Research Future (MRFR), the global Shiitake Mushroom Market is expected to garner significant accruals by 2024. MRFR also claims that it could register a substantial CAGR throughout the forecast period (2019 – 2024).
Players leading the Shiitake Mushroom Market include Banken Champignons (Netherlands), Bonduelle SA (France), Oyster Island Mushrooms LLC (US), Modern Mushroom Farms INC. (US), Monterey Mushrooms, Inc. (US), Brewer’s Mushrooms (US), Rocky Bottom Mushrooms LLC (US), White Mountain Mushrooms, LLC. (US), Hirano Mushroom LLC (Republic of Kosovo), Highveld Mushrooms (South Africa), Rain Forest Mushrooms (US), Agro Dutch Industries Ltd. (India), Mitoku Company, Ltd. (Japan), Mycopolitan Mushroom Company (US), and Meadow Mushrooms Ltd (New Zealand), among others.
Industry Advancements/Related News
August 08, 2019 —- Gaia Herbs (North America), a leading herbal brand, introduced three new mushrooms & herbs powder blends to provide a convenient and delicious way for people to nourish their bodies. The new mushrooms & herbs powder blends are developed utilizing the symbiotic relationship between plants & mushrooms and the wisdom of nature to create synergistic blends that support cognitive, energy, and immune health.
January 31, 2019 —- The Tamil Nadu Agricultural University (TNAU – India), announced its partnership with Yats Corporation (Japan), a leading global mushroom grower to cultivate Shiitake mushrooms on an industrial scale. With the memorandum of understanding (MoU), TNAU and Yats would jointly set up a mechanized Shiitake mushroom plant in Ooty on a pilot basis. The project worth Rs 3.5 crore (Approx. USD 4,93,955.00) would be funded by the Japan International Cooperation Agency (JICA).
Global Shiitake Mushroom Market – Segmentation
The report is segmented into four dynamics to widen the scope of understanding,
By Type : Fresh, Frozen, and Dried.
By Category : Organic and Conventional.
By Distribution Channel : Store-based (Hypermarkets & Supermarkets and Convenience Stores, others) and Non-Store-Based.
By Regions : Europe, North America, APAC, and the Rest-of-the-World (RoW).
Global Shiitake Mushroom Market – Regional Analysis
The Asia Pacific region dominates the global Shiitake Mushroom Market, accounting for the largest production as well as consumption of these mushrooms. The APAC has been witnessing a remarkable growth over the past few years, heading with the changing food consumption pattern in the region.
The Shiitake Mushroom Market in the European region holds a substantial market share, globally. Europe accounts for the second-largest producer of shiitake mushroom due to the rising cultivation of fiber-rich food commodities in the countries across the region. Italy, Spain, and the Netherlands are top shiitake producing countries and major importers of edible mushrooms.
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Also, rising support from the governments for the production of organic mushrooms influences the regional market growth, increasing the production volumes. Furthermore, the improving commercial value of shiitake mushrooms, in fresh or processed form would increase the demand and encourage market orientation in Europe and Asia Pacific region.
Global Shiitake Mushroom Market – Competitive Analysis
Highly competitive, the Shiitake Mushroom Market appears to be fragmented with low entry barriers and rising competition. Several large and small-scale players, alongside, the new entrants, form a competitive landscape. New players and online players are challenging well-established retailers and manufacturers. Also, the proliferation of a wide range of products, primarily via online platforms, is challenging these leading players further. Many producers and retailers continue to expand through mergers & acquisitions and collaborations strategies to gain a substantially larger share in the marketplace.
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