The future is digital, and more and more businesses are now adopting a revenue model which infuses the digital landscape in their conventional business operations. The third world economies like Pakistan are also warming up to this trend, and an important aspect to note about such economies is the fact that currently these economies have the highest growth rates for digital services. Keeping this paradigm shift in view, it is only natural that marketing and business development companies which have a strong digital marketing profile will stand to benefit the most.
Today, digital marketing takes up the majority of the budget for any medium to large sized business, but for smaller business the relatively cheaper costs of digital and social media marketing means that they are exclusively using the digital medium. Most small or startup companies do not have the budget to keep entire digital marketingdepartments, or even hire a full-time resource for this purpose. Digital marketing consultancy is on the rise and Khawar Ali Sher is one of the leading digital marketing consultants in Islamabad, Pakistan. Over the years Khawar has developed his skills to include certifications from leading principals such as Google and Facebook (Meta). He has completed a number of trainings online as well. Being an entrepreneur, he has setup SherCorp, an up-coming digital marketing firm in Islamabad. The firm is currently giving services to a number of clients such as Town Apartments, Scope Marketing and many more. Khawar is also working as the Marketing Manager Rahman Enclave, a CDA NOC Approved housing society in the heart of Islamabad.
Marketing and business development are a key skill for an entrepreneur, these skills are critical to the success of the business which they decide to start. As a social media expert in Islamabad, Khawar has quickly developed his online presence. Currently he manages digital media for 30 clients, and all these clients have business profiles with above 10K audience! Not only that, he is also starting a new company by the name of Astro Adventures. The aim of this company will be to work towards astronomy awareness in Islamabad. Being the founder of Islamabad Astronomy Society, Khawar already has working relations with all the leading astronomy experts in Pakistan, as well as working relations with concerned authorities and government officials. Astro Adventures will aim to promote Astro-tourism, STEM education and out reach initiatives related to astronomy and science awareness not just in Islamabad, but all over Pakistan.