Shane Kinkennon works with small- to medium-sized enterprises and nonprofit organizations navigating growing pressure to “figure out AI” without disrupting their people, culture, or strategic priorities. His advisory services are designed for leaders who recognize that AI matters, but who also understand that delegating AI decisions to technical teams alone often leads to fragmented pilots, poor adoption, and unclear outcomes. To strengthen the online visibility of his AI strategy and transformation advisory services, Shane Kinkennon has engaged Knapsack Creative as a marketing and SEO partner.
With C-suite fluency and a facilitator’s approach, Kinkennon partners directly with executive leadership to build practical AI strategies, implementation roadmaps, and change-management plans that integrate artificial intelligence with human judgment rather than attempting to replace it.
A Human-Centered Approach to AI Strategy and Implementation
Kinkennon’s advisory work addresses a growing leadership gap: organizations are being pitched AI solutions at an accelerating pace, while leadership teams struggle to determine which initiatives are worth pursuing and how to implement them responsibly.
His services focus on four core areas:
- AI Strategy: Identifying where AI can generate genuine business value and translating those opportunities into clear, actionable strategies with implementation roadmaps.
- AI Change Management: Orchestrating the people side of AI adoption so teams understand, trust, and embrace new ways of working.
- AI Plans: Building business cases, budgets, timelines, governance structures, and accountability frameworks that turn strategy into execution.
- Ongoing AI Leadership: Supporting executives and leadership teams as they develop the confidence and strategic literacy required to steward AI-driven transformation over time.
Rather than promoting specific tools or technologies, Kinkennon works collaboratively with leaders to determine what is possible, practical, and aligned with existing business goals. His approach emphasizes clarity, adoption, and long-term value creation over “AI for AI’s sake.”
Supporting Executive Teams and Boards Under Pressure
Kinkennon typically works with CEOs, C-suite officers, board chairs, senior executives, and HR leaders across organizations with annual revenues of $500 million or less, as well as medium- to large-sized nonprofit and professional associations across the United States.
A former global Chief Strategy Officer and nonprofit COO, and a certified executive coach, leadership-team coach, and master facilitator, Kinkennon brings decades of experience advising senior leadership teams and boards through complex organizational change.
As interest in his AI strategy and transformation advisory services continues to grow, Kinkennon has partnered with Knapsack Creative to strengthen the online visibility of his evolving practice.
Strategic SEO Support to Increase Discoverability
Knapsack Creative is supporting Shane Kinkennon’s digital presence through search engine optimization and website strategy, ensuring that executives and decision-makers searching for AI strategy, AI change management, and leadership-focused AI advisory services can more easily discover his offerings.
The collaboration focuses on aligning search visibility with leadership-level intent, helping Kinkennon’s services reach organizations actively seeking thoughtful, people-first guidance on AI adoption and transformation.
About Shane Kinkennon
Shane Kinkennon is an AI-forward management consultant who works with executive leaders to demystify AI, build strategy, and support implementation in a human-centered, change-leader’s way. His advisory services help organizations move from AI confusion to confident, accountable action by combining strategic clarity, organizational change expertise, and leadership development.
Learn more at https://www.shanekinkennon.com/.
About Knapsack Creative
Knapsack Creative is a marketing agency specializing in web design and search engine optimization for service-based professionals and advisory businesses. Its SEO services focus on aligning content, structure, and search intent to improve discoverability, credibility, and long-term organic visibility.
Learn more at https://knapsackcreative.com/seo.
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