Sexual Wellness Market Overview
Sexual wellness has been one of the most untapped areas of the healthcare domain primarily due to stigma and taboos attached to the field. Reports that review the healthcare industry has been offered by Market Research Future, which generates reports on industry verticals that evaluate the market development and opportunities. The market is anticipated to acquire a CAGR of 9.2% in the upcoming forecast period.
The effect of sexual wellness on the physical and psychological health of an individual has been recognized in recent studies that are contributing to the development to sexual wellness market globally. The need to ensure variety in sexual enjoyment without comprising on safety and health effects are expected to boost the market in the upcoming period substantially. Moreover, the growing investment in the market is projected to increase the development scale of the sexual wellness market in the forecast period.
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Sexual Wellness Market Segmental Analysis
The assessment of the segments in the sexual wellness market has been conducted based on distribution channels, product, and region. Based on product, the sexual wellness market is segmented into condom & contraceptives, sex toys, sexual enhancement supplements, ointments, lubricants, and others. Based on distribution channels, the sexual wellness market is segmented into online and retail platforms. The sexual wellness market is segmented based on region into the Asia Pacific, the Americas, Europe, and the Middle East & Africa.
Sexual Wellness Market Detailed Regional Analysis
The regional evaluation of the sexual wellness market is carried out based on regions such as the Asia Pacific, the Americas, Europe, and the Middle East & Africa. Geographically, the Americas region is anticipated to control the sexual wellness market due to the incidence of well-established companies, growing prevalence of sexually transmitted diseases (STDs), upsurge in awareness regarding sexual health items, and established an e-commerce business. The European region is anticipated to command the second prime position in the sexual wellness market. The Asia Pacific region is anticipated to be the fastest rising market due to the growing awareness about sexual wellness products and helpful sex education programs. Also, the Middle East and Africa region are anticipated to be responsible for the smallest market share in the sexual wellness market.
The identification and use of apposite media channels are expected to transform the market development in the coming years. The market is ushering in a phase of development that is expected to be motivated by the positive factors in the market. The demographics present in the market present a favorable outlook in terms of product expansion and future growth potential. The strategies in the market are being aimed at improving the overall progress of the market, with the business models taking into account all contingencies that may arise in the coming years. The profitability in the market is enhanced significantly by the existence of strong strategies deployed by market players. The pull created by the businesses in the market by positioning marketing policies and events is additionally growing the development of the market. The improvement of production resources is likely to stimulate the market’s improvement in the forecast period.
The central players in the sexual wellness market are Doc Johnson (US), Church & Dwight Co., Inc. (US), Ansell Ltd. (Australia), LELO (Sweden), Reckitt Benckiser Group plc (UK), Karex Berhad (Malaysia), Veru Inc. (US), Mankind Pharma (India), LifeStyles Healthcare (Australia), and BioFilm IP LLC (US).
Intimate Capital, which bills itself as “the world’s only private equity fund devoted to sexual wellness” is a recently established fund by Israeli citizen Roi Carthy. Intimate Capital will back businesses building and making sex toys as well as products in ranges such as fertility, impotence, and menstrual hygiene. The fund has organized the fund as a private equity fund that is seeking USD 20 million from backers. Intimate Capital will look for functioning product and its probable market demand. The fund is expected to help in the development of a customer base.
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