Everything around us is constantly evolving. Customers now like to research before deciding. Along with this, Google is also changing its algorithm. What used to be relevant a couple of years ago is no more relevant in 2018. Google now focusses more on customer experience than anything. 2018 is going to be a breakthrough year where we will see a rapid increase in traffic. With so many changes around the corner, how would businesses cope with this?
The Buzz Stand, an SEO agency in Delhi NCR discusses more some tips which can help improve organic search rankings.
1. Produce Great Content
Importance of great content is going to increase exponentially in 2018. We would be having more and more businesses coming in the digital space. But, we know the top spots for keywords can be grabbed only by few. We have content on possibly all the topics and those too are SEO optimised. So, how to beat such web pages and make your content stand out? Also, how to think of a great topic and that too within the website niche?
As an SEO company in Delhi NCR, one of the techniques which The Buzz Stand uses is the Skyscraper Technique. Every content for keyword lacks some information. If you can add more value to that topic than possibilities are your article can start ranking higher. For example, you would find articles on 10 tips to get you started on cooking and if you could come up with a better article with say 50 tips to get you started on cooking then chances are you can rank better.
2. Make use of tools and technology
Tools and technology have been developed to ease our work and improve efficiency. If we don’t adapt then, we are losing in the long term. This is because some of our competitors would be doing that saving their time, optimising in a better way, providing the audience with what they want and ultimately our business would run out of revenue. Tools can be a lifesaver and the good thing about them is most of them have a free version or trial version available.
Tools play a great part in automating thing. As an SEO Company in Delhi NCR, The Buzz Stand always prefers the use of advanced tools. Tools like Sem Rush, Moz, Majestic, Active Campaign, Mail Chimp, Hootsuite have been designed with a specific purpose and each of them solve the purpose of bridging the gap. The company, as well as the client, can keep a track of things this way. For example, Sem Rush can be a great tool for keyword research, competitor analysis, backlink audit and automated tracking of site changes. Similarly, you can personalise and send emails to many using Active Campaigns. This saves a lot of time.
3. Use Videos and Images to improve the average time spent by user on the webpage
Average Time Spent by the user on a webpage can dramatically affect your search engine rankings. This is directly linked to your user page experience. If your website has said a small video of even 1 minute and many users watch it, then time spent would increase and would act as an indicator of better user experience. Similarly, images and infographics can contain valuable information. Having them can be a better way of engaging with users and thus, having a better user experience.
There are many websites which are offering great content on their websites. But, what sets the higher-ranking website apart from the low-ranking ones is rich content with engaging videos and images. The Buzz Stand provides SEO services in Delhi NCR and it always recommends them to its clients. Using them websites conversion rates and engagement time increases by around 10% from the original. This shows the power of unique and original rich engaging content.
4. Optimize for mobile
As an SEO agency in Delhi NCR, The Buzz Stand has always maintained that mobile is where most of the searches are going to be and desktop is only going to lag. If you look at the 2017 data, then you will find that mobile search was much higher than desktop search. This year we will see this gap increasing even further. Having mobile optimised pages can be the key to reaching a wider audience. By mobile search optimisation, we mean that having AMP pages, faster speeds, themes with mobile support and a better overall mobile user experience.
5. Optimise for voice search
With mobile search being the biggest change in 2017 and widening the gap between a number of mobile and desktop searches in 2018 another new trend is soon going to take over. It would be voice search optimisation. There are chances a Google algorithm on the same might come up. But, as of now the best way to optimise for mobile is to have long tail keywords and questions incorporated. Most of the voice interaction is in the form of questions and if your website has an article on a question like what your prospects might be thinking, then it is the best time to adapt to it before the segment becomes too cluttered with content. In 2017, voice search was 1/3 of total mobile searches and this number is only going to increase, given the fact that more devices are going to have voice incorporated feature in them. The Buzz Stand provides SEO service in Delhi NCR and ensures that such businesses can benefit from voice search. The previous year it saw that just because of voice search optimisation, clients on an average grew their traffic by 19.7%.
6. Constantly Monitor, Track and constantly keep making changes
Last but not the least, keep monitoring your efforts and track your competitors as to what new they are doing. Keep on changing and evolving your strategy. There is no perfect strategy in this changing environment and you would need to continuously change to make sure that you rank high.
The Buzz Stand is an SEO Agency in Rohini, Delhi NCR. It has helped many businesses rank higher with the help of its local SEO services to clients in Gurgaon, Noida, Rohini, Pitampura, Janakpuri, Rajinder Nagar, Connaught Place, Faridabad, Greater Noida, Uttam Nagar, Patel Nagar, Karol Bagh, Shakti Nagar, Dwarka, Rajouri Garden, Tilak Nagar, Mayur Vihar, Vasundhra, Lajpat Nagar, Model Town, Ashok Vihar, Saket, Greater Kailash, Defence Colony, New Friends Colony, Sarita Vihar, Nehru Place, Kalkaji and Ghaziabad. Not only this it has helped businesses based in other cities and nations too.
If you have a business and want to grow your organic search rankings with the help of White Hat SEO, you are welcome to get in touch with The Buzz Stand.
Company Name: The Buzz Stand
Contact Person: Harneet Bahri
Phone: +91 8851074606
Address:B-2/2, Ganga Triveni Apartments, Sector-9, Rohini