Hamilton, Ontario – March 31, 2026 – Matt Diamante, founder of Hamilton-based SEO agency HeyTony and Amazon #1 bestselling author of Get Found, was recently featured on Marketing Your Business, the podcast hosted by global membership expert Stu McLaren. The episode — titled “He Posted a Toilet Video and Now Gets Millions of Views on SEO” — joins a recent guest roster that includes Dean Graziosi, Rachel Rodgers, Jay Papasan (co-author of The ONE Thing), Nathan Barry (founder of Kit), and Alex Cattoni, among others.
Diamante is also set to appear as a featured speaker at the Audience to Income Summit, a free virtual event hosted by Stu McLaren running April 8–10, 2026. The Summit brings together some of the biggest names in online business, including Russell Brunson, Amy Porterfield, and Jeff Walker, alongside more than 20 other speakers sharing what’s working right now to grow an audience and turn it into consistent income. Diamante will join that lineup as the Summit’s featured voice on SEO and organic traffic.
In his Marketing Your Business episode, Diamante shares how he scaled HeyTony from 3 employees to 19 in just three years — driven almost entirely by daily social media content. With 500,000+ followers across TikTok and Instagram and more than 30,000 students taught, he’s built a reputation for something few in his industry have managed: making SEO genuinely watchable.
“I have to trick people into learning about SEO,” Diamante told McLaren. “And then when they get it, they’re like — this is actually so easy. I’m going to go do that right now.”
The conversation covers the creative content strategy behind Diamante’s viral videos — from filming under conference tables to recording at weddings — and moves into substantive SEO guidance for small business owners. He addresses one of the most common misconceptions circulating in the AI era: that Google penalizes content written with AI tools.
“Google does not care who wrote the content,” Diamante said. “AI, human — they don’t care. As long as it’s helpful and solving a problem for the user.”
The episode also explores Diamante’s expansion into SEO education, including the HeyTony Insiders membership — a community that walks local business owners through live, guided SEO implementation every week. Diamante describes launching the membership with nothing built after studying McLaren’s founding-member framework, and landing 300 paid members from a single outreach email.
“I had nothing,” he said. “And I was like, man — this guy’s not as out there as I thought.”
Stu McLaren, co-founder of Membership.io and author of Predictable Profits, hosts Marketing Your Business for an audience of entrepreneurs and creators building scalable, recurring-revenue businesses. The Membership.io blog called Diamante’s episode “a must-watch for anyone growing their audience.”
The episode is available now on YouTube and all major podcast platforms. Diamante will appear as a featured speaker at the Audience to Income Summit on April 8–10, 2026 — free to attend at membership.io/summit.
About Matt Diamante
Matt Diamante is the founder and CEO of HeyTony, a full-service SEO agency based in Hamilton, Ontario, and the author of Get Found, an Amazon #1 bestseller in SEO. He has taught more than 30,000 students and built a following of 500,000+ across TikTok and Instagram through daily content that makes search engine optimization accessible — and viral. His suite of SEO tools includes LinkGap.io, RankReportCard.com, and Whatismywebsiteabout.com.
Media Contact
Company Name: HeyTony Inc.
Contact Person: Matt Diamante
Email: Send Email
Address:236 Pritchard Rd
City: HAMILTON
State: Ontario
Country: Canada
Website: heytony.ca