Sentiment Analytics Market Overview:
On the basis of regional analysis the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the sentiment analytics market owing to better network infrastructure, digitization and higher technological implementation. Digitization in North America is mainly due to the invention of advanced technology and economies benefitting from it. North America region is leading due to presence of major players from the region in the sentiment analytics market. The implementation of sentiment analytics solution by both small and medium enterprises is increasing rapidly, especially one into retail & BFSI sector.
The sentiment analytics is gaining demand as organization seek to improve their business growth by shifting from on-premise to cloud based. The initial low cost, saving amount spent on infrastructure, automatic sentiment upgrading and seamless integration is driving the market of cloud based sentiment analytics market.
The Sentiment Analytics Market is expected to grow at approximately USD 6 Billion by 2023, at 14% of CAGR between 2017 and 2023.
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Major Key Players:
The prominent players in the Sentiment Analytics market are Angoss Software Corporation (US), Clarabridge (US), IBM Corporation (US), SAS Institute (US), Aylien Ltd. (Ireland), Bottlenose (US), Figure Eight Inc., (US), Brandwatch (UK), Adoreboard (UK) among others are profiled in Market Research Future analysis and are at the forefront of competition in the Sentiment Analytics market.
January 30, 2018 SAS releases new platform SAS Viya with additional analytics capabilities.
SAS Institute, Inc., added visual text analytics capabilities and enhancements in visual data mining and machine learning to SAS Viya. The visual text analytics capabilities include sentiment analysis, text mining, contextual extraction and characterization. The software help in quick analysis of large enterprise data volume for assessing risk & fraud, managing & interpreting notes and analyzing customer reviews to forecast problems.
May, 2018 Clarabridge Inc., rolled out new updates to its customer intelligence platform.
Clarabridge Inc., a customer experience management solutions provider added additional capabilities to its customer intelligent platform. The new capabilities include understanding digital images and emoticons, NLP and machine learning techniques which enables easy customer understanding with the root causes analysis. The platform also has interactive dashboards to explore real-time customer data and business insights.
Sentiment Analytics Market Segmentation:
Segmentation by Deployment: On-Cloud and On-Premise.
Segmentation by Organization Size: Small & Medium Enterprises and Large Enterprises.
Segmentation by Vertical: Retail, BFSI, Healthcare & Life science, Education, Media & Entertainment, Transportation & Logistics and Others.
Segmentation by Region: North America, Europe, Asia-Pacific and Rest of the world.
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Sentiment Analytics Market Regional Analysis:
The regional analysis of sentiment analytics market is studied for North America, Europe, Asia-Pacific and Rest of the World. North America is leading the sentiment analytics market as most key players offering sentiment analytics solutions are this region. Also, economies such as the US, Canada and Mexico have well established infrastructure to research on advanced technologies such as text analytics, machine learning and natural language processing.
The Asia-Pacific region also contributes towards the growth of sentiment analytics market and is expected to grow at a faster rate during the forecast period due to increasing adoption of advanced analytical tools by the enterprises to obtain the business insights and improve their operational efficiency.
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