The global direct-to-home (DTH) services market size is expected to grow from $116 billion in 2019 to about $144.9 billion in 2020. This growth is due to an increase in demand for DTH services as there is a surge in TV viewership and subscriptions across the globe, with people staying at home for self-quarantine/lockdown. The direct-to-home (DTH) services market is expected to stabilize and reach $136 billion at a CAGR of 4.1% through 2023.
The growth in demand for ultra HD quality content is driving the Direct-To-Home (DTH) services market share. Ultra-High Definition (UHD) delivers high-quality resolution and image quality in 4K/UHD televisions. According to a research report by Intertrust, the global 4K Ultra HD TV market is expected to reach $380.9 billion by 2025. Ultra HD televisions are the latest and fastest-growing segments in consumer electronics. The USA stands at the top position in the growth of the 4K/UHD market, followed by the UK, France, Germany, and China. DTH service providers such as AT&T and DirecTV are also upgrading their channels to stream at 4K/UHD quality. The demand for Ultra HD televisions is growing rapidly because they are energy efficient and provide higher quality video content. The Ultra HD market is growing at the rate of 1.53%, as it recorded $120.47 billion market value in 2019 and will reach $127.99 billion by 2023. Therefore, the demand for UHD is driving the market with the rise of Direct-To-Home (DTH) services and OTT applications.
Interactive TV services is a current trend that is enabling Direct-To-Home (DTH) services. Interactive services can be anything that can be accessed for movie-on-demand, video conferencing, e-mail, etc. Video conferencing, social media networking and streaming TV content have been growing rapidly due to an increase in demand for broadband internet services. According to PwC’s Entertainment and Media Outlook, interactive services provided by DTH service providers will change the user interface. The television industry has been transformed several times to survive by giving tough competition to OTT players. DTH services are adding many interactive services and games along with channel broadcasting to change the user experience.
The Direct-To-Home (DTH) services market consists sales of DTH services provided by broadcasting or streaming service providers and the products related to it. The Direct-To-Home (DTH) service is typically a digital satellite service that provides television streaming services to subscribers’ home/TV anywhere in the world. DTH services can be accessed directly from satellite because of wireless technology. The DTH services can be provided in Standard Definition (SD), High Definition (HD), and Ultra High Definition (UHD) with basic and premium subscription plans.
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