Security Matters (SMX) And PepsiCo Europe Work To Promote Sustainability Across Europe Supply Chain ($SMX)

Security Matters (SMX) And PepsiCo Europe Work To Promote Sustainability Across Europe Supply Chain ($SMX)

Don’t be misled by SMX (Security Matters) PLC (NASDAQ: SMX; SMXWW) sub-dollar stock price. This company is doing groundbreaking work with some of the world’s largest global conglomerates. However, because SMX often touts this work only through SEC filings or an occasional social media post, those not following closely or willing to do some cursory due diligence will likely miss the news. And at the same time, the evidence for why SMX at current prices presents a value proposition too good to ignore.

That case was made stronger on March 20, 2024, when SMX filed about its excitement to share a pilot program with PepsiCo (NYSE: PEP) to deter counterfeiting and ensure that product authenticity is complete. Notably, the success of initial tests has moved the program toward finalizing an agreement to scale the technology across their operations and provide PEP accurate identification of marked PepsiCo packaging to validate supply chain transparency and safeguard brand integrity. A final deal could become a massive revenue-generating driver for SMX, considering the product volume associated with PEP and their intent to promote and track sustainability initiatives across their European supply chain. Important to the SMX value proposition, PEP appears interested in leveraging SMX’s invisible marker system in waste sorting to track closed-loop recycling and verify sustainability claims.

If a deal is made, it will be another tremendous client win for SMX, adding to a Who’s Who customer list interested in or already utilizing its blockchain-tech system to identify, sort, and pack waste. Considering the enormous success SMX has had in validating its technology with other global brands and agencies like Continental, the Perth Mint, the North American Flame Retardant Alliance (NAFRA), LVMH Métiers d’Art (OTC: LVMHF), and the Israeli Cotton Board, adding them to the long-term client list after its trial program may be more than likely; it’s probable. In other words, at roughly $0.14 today, catching SMX stock at these levels may be as ground floor as it gets. 

SMX Chosen For Technological Ingenuity

That’s not an overly ambitious assessment, considering that SMX was one of only six companies PEP chose to collaborate with to lend expertise and know-how to promote sustainability in its European supply chain. It’s no surprise that PEP would want to work with SMX, noting that, like them, SMX shares a vision of harnessing digital technology to expedite positive change and responsible use of resources to reduce waste and provide traceable verification to ensure company commitments are met in participating in a circular economy.

From an investor perspective, the most important takeaway is that SMX technology is being evaluated and chosen by these large companies for the right reasons. Foremost is that SMX technology connects tightly to their sustainability initiatives by leveraging a breakthrough solution that can uniquely solve sustainability and supply chain challenges across its vast distribution network. SMX CEO Haggai Alon commented about the inherent value of this win-win relationship with PEP, saying, “SMX is honoured to have been chosen to work with PepsiCo Labs to enable them to identify, track, sort packaging waste. We look forward to continuing our successful relationship and enabling PepsiCo Labs to enhance their packaging waste recycling to become more innovative, sustainable, and tangible through SMX’s breakthrough technology to ‘mark’ the plastic at virgin stage as well as at recycling and sorting facilities – enhancing the sorting capability, resulting in higher rates of plastic recycling content.”

SMX Is A Game Changer In Fostering A Circular Economy

Those new to SMX are behind the technological times. This company is a game-changer for companies committed to traceability, accountability, recycling, and fostering a global circular economy. They actually do more than that.

SMX invisible marker technology provides brand protection and uncompromising supply chain integrity, enhanced by blockchain inclusions that have led to its technology being described as “The Intelligence of Things,” a deserved tagline based on its comprehensive track and trace ecosystem to maintain supply chain quality assurance for virtually any raw material and end product.

Consider the technology as barcodes on steroids. That’s a meaningful comparison, considering the billions of dollars saved through efficiencies it provided. SMX is the next-generation barcode, so to speak. And it can be far more beneficial to miners, manufacturers, brands, and logistics than those long black lines ever were. Unlike a printed version on a package, SMX technology comprises a chemical-based, hidden “barcode” system with a “reader” to identify unique codes and create a blockchain record to store, maintain, and protect data ownership.

It works on metals, plastics, oils, fabric, and other raw materials. As important, the mark can’t be removed, destroyed, or altered, instead becoming a permanent part of a product’s DNA, providing companies throughout the supply chain buying, selling, or mining products the most efficient and reliable means of identifying where products started, where they went, and how they will be reused in their new life cycle. That’s the value driver that can’t be under-appreciated or undervalued. However, based on the current SMX share price, both appear almost entirely neglected. Still, while those opportunities are worth millions, evidenced by its recent roughly $5 million deal with R&I Trading, another potentially massive rev-gen opportunity is also in play inherent to the Homeland Security market.  

A Formidable Ally To Protect Country And Brand

From that market perspective, fighting against active boots on the ground is far less common than battling attacks through supply chain infiltration. And the consequences of the latter can be devastating. Remember, the vast profits made without supply chain checks and balances often support illicit activities. Not just those related to underground markets dealing in illegal products, either. Dollars made also support global terrorism, an area of concern needing no introduction to most. The worst part is that these dollars are raised daily through conventional manufacturing and transporting channels. While that result has been hard to stop, it’s no longer impossible. Thank SMX for that. 

They market precisely the type of technological asset needed to combat supply chain deficiencies and thwart untoward intentions. Doing so does more than expose the compelling value proposition; for growth stock investors, SMX’s abilities support the thesis that the path of least resistance for its shares is higher. That calculus is more than warranted; it’s justified. Keep in mind when appraising the SMX valuation disconnect that reports by Straits Research indicate that investments made to enhance homeland security are soaring, driven by an imperative need to address contemporary global security challenges. 

For instance, the United States’s budget allocation for homeland security will likely eclipse the $49.8 billion spent in 2021, highlighting its commitment to countering immersive threats. That’s just the United States. Billions more are in play from other countries, many of which have an immediate need to bolster national security infrastructures. And the opportunities in play extend beyond country defenses. Companies and sectors need protection, too. 

That includes potentially tremendous revenue-generating opportunities from the digital assets sector, potentially with sector companies like RIOT Platforms (Nasdaq: RIOT), Marathon Digital (Nasdaq: MARA), and CleanSpark (Nasdaq: CLSK). Due to their sector-user’s anonymity and ease of transfer, digital assets can significantly threaten global homeland security defenses. As noted, food and beverage companies like Pepsi, Coca-Cola (NYSE: KO), and others must also join the fight to ensure supply chain integrity. Remember, those behemoths do billions of dollars in transactions yearly, many of which could be compromised by supply chain vulnerabilities. In some way relevant to its means, every company can and should ally on the side of homeland protection.

Capitalizing On The Valuation Disconnect

It’s that totality of opportunity from the public and private sectors that exposes a valuation disconnect that is simply too compelling to ignore. Investors shouldn’t, either. SMX is a game-changer in global accountability and supply-chain security. And over the past two months, updates prove that they are accelerating an already ambitious mission by demonstrating that ingenuity can be more effective in winning the global war against supply chain destruction and terrorism with an indestructible invisible marker technology that can change how businesses, manufacturers, and trade operate.

The value of that contribution must be recognized and factored into every SMX appraisal. After all, it’s absolutely vital to ensure the shift to digital is seamless, safe, and transparent. And with SMX emerging as one of the, perhaps the only, company qualified and able to ensure that mission stays on course, this value proposition is worth seizing. In fact, considering the amount of revenue-generating opportunities in the SMX crosshairs, consider taking advantage sooner rather than later.


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