Sanitary Napkin Market 2019-2023
Description: –
Menstrual pads are used by women, to collect menstrual blood and provide basic hygiene and safety to them. It is widely used nowadays. In earlier times, regular clothes were used as the collecting medium, however, technological advancement has developed products that are portable, affordable and easy to use. It is highly regarded by working women who face adverse situation during the menstruation period. It often helps to boost the confidence level. To increase the comfort level, several additional features have been added such as fragrance, increased collection capacity, and many others.
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Scope of the Report:-
Growing awareness and increase in population in Asia Pacific region is driving the growth of the sanitarty napkin market worldwide. Investment from various companies is one of the significant driving forces that can ensure substantial growth. These investments are mostly directed towards innovation, branding, packaging, and marketing, to ensure sanitary napkins reach a wider customer base.
Segments:
The global Sanitary Napkin market is growing at a brisk pace. Innovation in various technologies that makes the napkins more hygienic and comfortable is fueling the growth.
The global Sanitary Napkin Market includes Menstrual Pads and Pantyliner products. Menstrual pads are used to collect the menstrual blood and widely used worldwide. Hygienic, disposable menstrual pads are recommended by physicians to avoid any infections or illness caused by bacteria. These are worn externally to maintain feminine hygiene. These are mainly made from cellulose, cotton, and plastic. Fragrance and anti-bacterial materials are also used to add comfort to the user. These also come in different shape and size to match the requirement of the customer.
Pantyliners are used by women as absorbents to collect the daily vaginal discharges. It is also used when the menstrual flow rate is low. These are usually thinner and smaller than the menstrual pads. These can be used regularly if changed on a regular basis to maintain hygiene. Reusable pantyliners are also available in the market where cotton is used as the main material. These can be washed and reused. Menstrual pads and pantyliners can be carried easily, affordable and safer to use.
Regional Analysis:
Global Menstrual pads market is growing at a rapid pace, and many countries are taking necessary action to develop products that are cheaper yet safe to use. Many developing nations are incentivizing the menstrual pad production to reduce the overall cost and made it affordable. Active governmental policies and availability of good quality products at affordable prices have had a positive impact on the market. Free availability at public places, hospitals to raise awareness on using menstrual pads over normal clothes is also boosting the market. Menstrual pads as blood collecting medium, to maintain hygiene and safety have propelled the growth for the market. Growing population is also a major reason for the growth in the Asia Pacific region. North America and Europe are observing the growth due to awareness among women.
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Competitors:
Eminent market players, such as Procter & Gamble, Kimberly-Clerk, Hengan Group, Edgewell Personal Care, KAO, Unicharm Corp, Johnson & Johnson, Essity and many others are investing in this market to develop products that are both safe and comfortable for women’s daily use. Investment has resulted in producing eco-friendly pads as well.
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