Saltworks Unified B2B and B2C Storefront Using OroCommerce for Out-of-the-box Functionality

Saltworks Unified B2B and B2C Storefront Using OroCommerce for Out-of-the-box Functionality

SaltWorks, a gourmet salt company in the United States, services both individual consumers and wholesale customers such as manufacturers, restaurants, gourmet retailers, salt mill manufacturers who order in bulk. With their legacy platform, Saltworks had to spend both time and money investing in creating essential B2B features, they found that OroCommerce innately provided those same essential features at its core. Read more about the case study here.  

After exploring BigCommerce, WooCommerce, and Magento 2 as potential solution providers, Saltworks selected OroCommerce for its out-of-the-box B2B functionality and its B2C-friendly user interface. 

OroCommerce implemented a highly flexible checkout workflow for B2C and B2B customers based on the necessary shipping experience for the user. B2C customers have a typical B2C checkout experience whereas B2B customers have an extended checkout to accommodate LTL, UPS, freight quoting, and self-arranged shipping methods. With OroCommerce’s unique pricing workflows, Saltworks was able to create a multi-layered pricing structure based on customer groups and product attribute-based volume discounts to ensure customers see their contract pricing. 

About Oro, Inc.:

The Oro team remotely delivers innovative solutions for dynamic companies embarking on a digital transformation and is the software company behind OroCommerce, OroCRM, and OroPlatform.

Oro, Inc. was launched in 2012 by former Magento co-founders Yoav Kutner, Chief Executive Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, director of Oro’s advisory board (and former CEO of Magento). The senior management team also includes Motti Danino, Chief Operations Officer; Michael Bessolov, VP of Engineering; and Andrew Gerasimov, VP of Client Services.

OroCommerce is the first and only open-source B2B eCommerce platform built from the ground up for mid-market and large commerce businesses. This integrated technology solution provides a diverse range of B2B features and capabilities, such as personalization, localization, built-in multi-channel CRM, powerful workflows, and a pricing engine. The groundbreaking flexibility coupled with a robust set of B2B features available out of the box, ensures the OroCommerce B2B platform is specifically designed for manufacturers, distributors, wholesalers, and multi-channel brands.

The OroCommerce value proposition is explained in this short video. OroCommerce was recognized as a strong player in the eCommerce vendors’ market by all major analyst firms including IDC, Gartner, and Frost & Sullivan.

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Company Name: Oro, Inc.
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City: Los Angeles
State: CA
Country: United States