The inclination of enterprises to bring automation in sales can be a chief factor that can support the expansion of the worldwide sales force automation market, reveals Market Research Future (MRFR). The need for automated information sharing, forecasts, sales analysis, customer management, and employee evaluation can prompt the expansion of the global sales force automation market. The flexibility of sales force automation software customization is another factor that can support the growth of the global market of sales force automation. The suitability of sales force automation across any size and for diversified products can encourage the Sales Force Automation Market growth.
As stated in the report published by Market Research Future (MRFR), the global sales force automation market can surge at 10% CAGR to reach a valuation of USD 8 Billion by 2023. Start-ups and SMEs are investing the adoption of sales force automation to enable the consolidation of their customer communication and different channels. Sales force automation software can aid in the reduction of time required for mundane tasks. Sales force automation software can offer better customer services, thus can result in the escalation of revenue generation for the global sales force automation market.
The sales force automation software offers effective opportunity management via competitive intelligence. This can drive the adoption of sales force automation across different sectors. The need for increased productivity, employee efficiency, and customer satisfaction surge can prompt the demand for automation of sales force. Some restrains on the sales force automation market are maintenance cost, difficulty in system adoption, and time elapse in data entry and difficulty in the integration with MIS systems.
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The prominent players in the global sales force automation market are – Aptean Software Company (U.S.), Bullhorn Inc.(U.S.), Microsoft Corporation (U.S.), NetSuite Inc. (U.S.), Oracle Corporation (U.S.), Pegasystems Inc. (U.S.), Sage Group Plc. (U.K), Salesforce.com Inc. (U.S.), SAP SE(Germany), SugarCRM (U.S.), and Zoho Corporation (India) among others.
Global Sales Force Automation Market Segmentation
The market of sales force automation is studied by function, software, and organization type.
- By Software, the sales force automation market segments are Software-As-A-Service (Saas), On-Premise Salesforce Automation System, Cloud-Based Salesforce Automation System, and Salesforce Automation System.
- By Organization Type, the sales force automation market are Large Scale Enterprises and Small-Medium Scale Size Enterprise.
- By End-Users, the sales force automation market segments are Automotive, Healthcare, Financial Sector, Media and Entertainments, and Others.
North America sales force automation market can lead in the global sales force automation. The region houses numerous major players those invest in the provision of different customized solutions, such as call automation, sales forecasting, product modelling, proposal creation, and order management to improve customer satisfactions. Europe sales force automation market can witness rapid growth in the near future. Asia Pacific sales force automation market can register the highest CAGR in the upcoming years.
In APAC, SMEs and startups are investing in the sales force automation market to design personalized and user-friendly innovations. The viability offered by digital communication platforms, such as social media, blogs, and other online portals can drive the regional sales force automation software market expansion. The internet penetration and modifications of mobile technology are other key drivers for the expansion of the Asia Pacific sales force automation software market.
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- Sales force automation manufacturing companies
- Product sales and distribution companies
- Government regulatory authorities
- Sales force automation providers
- Research and development companies
- Market research and consulting firms
- Solution providers
- Technology standards organizations
- Technology investors
- System Integrators
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