Mr. Checkout Continues Early Adopter Ways with Onboarding of Emerging, Craft Meat Snack Brand
Data shows meat snack category continues to keep pace with growth of on-the-go snacking and is one of the top four food items purchased by millennials in convenience stores
Mr. Checkout, the leader in independent distribution networking and retail trendspotting, has added Righteous Felon, the brand that is the changing meat snack game. Established in 2012, Righteous Felon features a line of uniquely branded, premium meat snacks that use locally sourced, Back Angus beef from northern Maryland and are manufactured in Gettysburg, Pennsylvania.
“As the on-the-go snacking trend continues, the meat snack category grows right along with it,” according to a report released by McLane Company. “According to a recent IRI survey, 55% of consumers are snacking three or more times per day. That’s up +9.0 points since 2014. Meat snacks has grown steadily over the past five years, reaching over $3.5 billion in sales, and is projected to grow another 40% in the next five years to reach $4.9 billion by 2022. Meat snacks specifically align nicely with most of the current better-for-you, meal replacement and on the go snacking trends… According to CarbonView Research, meat snacks are one of the top four food items millennials purchase in convenience stores. Meat snacks has been a star performer in savory snacks, with a minimally processed image and high-protein content that serves as an appetite suppressant and energy booster.” (https://www.mclaneco.com/content/sms/en/resources/articles/print/snacks-meat.html)
The year was 1997. A crew of young, teenage boys, armed with a recipe for jerky and an appetite for elite snacks, decided to scratch an entrepreneurial itch. They started making jerky at home and selling it on the grounds of their middle school in Downingtown, Pennsylvania. Success followed immediately, but things soon went awry when a teacher suspected them of engaging in other unsavory hallway dealings that were taking place at the time. The misunderstanding was quickly cleared up, but a legend was born that evolved over the years from an inside joke between friends into a company that is now the hottest emerging meat snack brand on the market.
Righteous Felon packaging references pop culture and historical figures and is meant to appeal to a younger demographic of buyers, while also differentiating and elevating a category that has historically suffered from negative stereotypes. The company has built a strong wholesale foundation through direct sales to independent retailers in an array of channels and is ready for partnerships with direct store delivery distribution partners best equipped to pioneer brands in their respective regions.
Righteous Felon currently features nine (9) flavors of jerky – including their newly released, first ever turkey jerky – and three (3) flavors of meat sticks. The jerky flavors are O.G. Hickory (Hickory Smoked), Victorious B.I.G. (Stout Infused), Baby Blues BBQ (Sweet & Spicy BBQ), Truffle-O Soldier (Black Truffle), Bourbon Franklin (Bourbon Vanilla), Maryland Monroe (Chesapeake Crab Spice), Habanero Escobar (Habanero Pepper), Voodoo Chile (Carolina Reaper Pepper), and Fowl Capone (Basil Lemon Peppered Turkey Jerky). The stick flavors are Hickory, Barbecue, and Habanero.
If you’ve been searching for a new brand to give your portfolio of snack products a shot in the arm and intrigue customers who desire something different, look no further.
Company Name: Righteous Felon Meat Snacks
Contact Person: Daniel Klausner
Email: Send Email
Country: United States