E-commerce Packaging Industry Introduction
Packaging is the process of enclosing the product for sale, storage or distribution. Latest development in the e-commerce market is cross-border online shopping. It has revolutionized the shopping experience due to its attractive offers and desired product availability. The global retail e-commerce packaging market is a very dynamic market and is expected to witness high growth over the forecast period. The growth of the retail e-commerce packaging market is influenced by the increase in online shopping, growing demand of packaged food, and rapid growth in electronic sector.
Competitive Landscape: The existing and new market players are going for mergers & acquisitions to increase the market share.
The global Retail E-commerce Packaging market is currently dominated by few players namely-
- International Paper Company
- Nippon Paper Industries Co. Ltd.
- Smurfit Kappa Group
- Mondi Group
- DS Smith Plc.
- Packaging Corporation of America
- Rengo Co. Ltd
- Orora Packaging Australia Pty Ltd.
- Klabin S.A.
- Georgia-Pacific LLC.
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Extensive research in this market has brought to light that mergers & acquisitions is the key strategy adopted by the major players in the global retail e-commerce packaging market. This strategy is widely adopted to increase the market share and their client base. For example, the Mondi group acquired companies such as Kalenobel to strengthen their market in Russia by improving the customer offerings. These acquisitions will support the ongoing development of corrugated packaging business in Central & Eastern Europe which will lead to the expansion of their business, globally, so as to serve customer in a much better way.
On the basis of key strategies adopted by the companies in the global retail e-commerce packaging market, the Rengo had the maximum number of mergers and acquisitions during the period 2014 to 2017. Packaging Corporation of America also accounted for a large share in the mergers and acquisitions in the period.
During the same period, DS Smith Plc. (U.K.) had completed the acquisition of Deku-Pack (Denmark). Deku-Pack is a specialist in Point of Sale and display products and services for in-store marketing. The acquisition would enhance DS Smith’s customer offering both geographically and to expand its market segment.
International Paper Company majorly focuses on merger and acquisition. Through acquisition the company wants to grow its business globally, maintain local presence and also to allocate capital in such a way that it will lead to deliver return above cost of capital.
Nippon Paper Industries had integrated the capabilities from base paper to the liquid packaging carton business. This led to added value for customers. Acquisition also helped to create synergy with existing business. Similar is the case with Smurfit Kappa Grou. The company, in 2015 invested USD 401.18 million in acquisitions for acquiring Grupo CYBSA and Inspirepac. During the period 2014-2017, mergers & acquisitions constituted 44.44% of the total activities of the company.
Mondi Group focuses mainly on acquiring other companies so that they can strengthen their market in Russia by improving the customer offerings. Acquisition will support the ongoing development of corrugated packaging business in Central & Eastern Europe. These will lead to the expansion of their business, globally, so as to serve better customer. Moreover, company focuses on growth in the packaging market, while investing appropriately to ensure their competitiveness.
Market Segmentation:
Global Retail e-commerce Packaging Market, By Material
- Corrugated Boxes
- Protective packaging
- Security envelopes
- Tapes & labels
- Others (Other includes insulated shipping containers, paperboard tubes, shrink film)
Global Retail e-commerce Packaging Market, By Application
- Electronics & Consumer goods
- Apparel & Accessories
- Home furnishing
- Auto Parts
- Food & Beverages
- Healthcare & Personal care
- Others (Other includes books, toys & baby products, and industrial products )
Global Retail e-commerce Packaging Market, By Region
- North America
- Europe
- Asia-Pacific
- Rest of the world
Hence, global retail e-commerce packaging market is expected to reach a market size of USD 21,669.7 million by the end of the forecast period at CAGR of 5.92%.
New revenue markets
Protective packaging industry is projected as the new revenue pocket for retail e-commerce packaging market. According to International Post Corpoartion, E-commerce sales globally will continue to grow in 2017, rising at a rate of 23% to reach USD 2.3 tn. China and the U.S. together are expected to represent almost 70% of global e-commerce sales in 2017. While e-commerce in the U.S. will grow by 15% in 2017, the Asia-Pacific region is expected to have a 30% growth rate in 2017. This e-commerce growth in Asia Pacific is particularly expected to be driven by very high mobile commerce sales. The future growth of the industry is expected to create growth opportunities for protective packaging materials and companies for electronics, foods and beverages, and other product categories.
China has witnessed expanding manufacturing capabilities when it comes to material and consumer products production. The country’s manufacturing expansion has taken place over a long period of time and is driven by low labor cost, and various initiatives by the government for their infrastructure. This induces the supply of consumer goods, which fuels the market for retail e-commerce packaging.
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New revenue Segments
Smart packaging segment can be considered as new revenue segment. The market for food and beverage is expected to dominate the e-commerce industry due to the changing consumer preferences and demand pattern. The food & beverage packaging would induce the demand for smart packaging technologies such as MAP, intelligent packaging, and others. The packaging techniques are used to enhance the shelf life, taste and helps in the retention of nutrition in the packaged food item. This would offer flourishing segment for the e-commerce packaging industry.
Scope of Report
The report for Global Retail E-commerce Packaging Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.
Table of Contents
1 Executive Summary
2 Introduction
2.1 Definition
2.2 Scope of the Study
2.3 Assumptions
2.4 Market Structure
3 Research Methodology
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
3.5 Forecast Model
4 Market Dynamics
4.1 Drivers
4.1.1 Increase in Online Shopping Market
4.1.2 Growing Demand of Packaged Food
4.1.3 Rapid Growth in Electronic Sector
4.2 Restraints
4.2.1 Government Regulation for Corrugated Packaging
4.2.2 Increase in Environment Safety
4.3 Opportunity
4.3.1 Growing Demand for Protective Packaging
4.3.2 Increase in Disposable Income of Developing Countries
5 Market Factor Analysis
5.1 Porter’s 5 Forces Analysis
5.1.1 Threat of New Entrants
5.1.2 Bargaining Power of Suppliers
5.1.3 Bargaining Power of Buyers
5.1.4 Threat of Substitutes
5.1.5 Rivalry
5.2 Value Chain Analysis
Continued…….
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