According to a report,“Head Up Display (HUD) Market Analysis By Application (Automotive, Aviation, Wearables), By Region (North America, Europe, Asia Pacific, South America, MEA), And Segment Forecasts, 2018 – 2025″,The global head up displays (HUD) market size is expected to reach USD 13.5 billion by 2025, Inc. In terms of shipments HUD systems demand would reach 34.87 million units by the year 2025.
A Head Up Display is computerized systems that projects information onto the screen in vicinity to the viewer on screen or by means of a separate display. The HUD systems projects data, images, and supporting information to driver or the viewer in such a way that the viewer can view both the outside world and the information simultaneously. Initially, the HUD displays were prominently deployed in aviation industry seeking deployment specifically in military aircrafts. Later, the HUD displays were hosted on to civil aircrafts by means of a secondary screen. In recent times, HUD system finds applications in dynamic application arenas including automobile windscreens, motorcycle helmets where the data is displayed on the visor.
Key Takeaways from the report:
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The automotive HUD application segment dominated the market (in terms of market size) in 2015. HUD system further find solicitations in the aviation and wearables segments.
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North America dominated the global market and accounted for the largest market share (in terms of revenue) in 2015; however, Asia Pacific region is anticipated to overgrow North America in terms of revenue by the year 2025.
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The growing demand for HUD system can be attributed to the ever-growing demand for efficient and safe driving technology, across defense and civil sectors
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Further, sports and premium car segments would initially witness higher adoption of HUD systems, whereas over the forecasts the HUD incorporation would increase in basic and mid-segment car segments.
U.S. Head-up display market by application, 2014 – 2025 (USD Million)
Nowadays, numerous luxury car manufactures such as Daimler AG and BMW AG have started incorporating HUD displays in their premium automobile models. Imminent future is expected to witness standardization of these HUD systems as they help in reducing accident proportion and ensure safer driving. HUD displays are even deployed in numerous gaming applications that seek deployment in conjunction with augmented reality technology. In the coming years, the automotive sector will endure to be the major contributor to the HUD market, nevertheless, the solicitation of HUDs in the wearables segment will witness the highest growth during the forecast period.
The demand from the automotive vertical and the increasing growth opportunities in the wearables sector are driving the growth of the HUD market. Automotive manufacturers are concentrating on ensuring HUD systems design, and economic assessment capability of deployment in basic & mid-segment cars.
Head Up Display Market Applications
Based on applications, the global head-up display market has been segmented into automotive, aviation, wearables, and others. The automotive application segment is expected to account for a significant market share over the forecast period. The aviation segment follows next owing to majority of commercial aircraft implementing head-up display systems for optimum landing and takeoff. The increasing number of flight simulators also significantly drives the growth of head-up display market.
The automotive segment has further been sub-segmented into premium/luxury cars, sports cars, and basic & mid-segment cars. The premium/luxury cars sub-segment is expected to account for a significant market share in the automotive segment over the forecast period.The integration of head-up displays with driver assistance systems, which are increasingly adopted by several automobile manufacturers, is expected to drive the market growth of these displays.
The wearable application segment is expected to account for a nominal market share over the forecast period as vendors are investing heavily in R&D to offer an enhanced driving experience. Increasing demand for advanced technological products, which offer enhanced accuracy, is the major driving factor for the growth of head-up display market in the wearable application.
Regional Outlook Of Head Up Display Market
The presence of large technology companies and huge investments made in the R&D of head-up displays are the major factors driving the growth of the market in the North American region. Currently, North America occupies a significant market share in the overall global market, which is followed by Europe due to the increasing awareness among individuals about the benefits offered by head-up displays.
Recent innovations in technologies with respect to the automotive industry, such as adaptive cruise control and augmented reality, are the major trends which would lead to a significant rise in the demand for the overall U.S. head-up display market. Additionally, the region being one of the largest auto markets in the world is also expected to significantly boost the market revenue.
The Asia Pacific regional market is anticipated to account for a comparatively higher CAGR, owing to the increasing awareness among users regarding the benefits offered by the technology. Growth in the standard of living and increasing disposable income are the driving factors for the growth of the market in this region.
Leading Market Players
The key industry participants include BAE Systems, Continental AG, DENSO Corporation, Elbit Systems, Visteon Corporation, Robert Bosch LLC, and YAZAKI Corporation
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Head-Up display market by application, 2016 (%)
Grand View Research has segmented the HUD market based on applications, and regions:
Head Up Display Application Outlook (Revenue, USD Million; 2014 – 2025)
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Automotive
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Premium/Luxury Cars
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Sports Cars
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Basic & Mid-segment Cars
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Aviation
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Wearables
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Other
Head Up Display Regional Outlook (Revenue, USD Million; 2014 – 2025)
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North America
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U.S.
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Canada
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Mexico
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Europe
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Germany
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UK
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Asia Pacific
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China
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Japan
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India
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South America
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Brazil
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The Middle East & Africa
Browse Related Report:
- Head Mounted Display (HMD) Market – Reduced microdisplay pricing coupled with high demand for helmet mounted displays across application areas is expected to drive head mounted display market growth over the next six years.
- Outdoor LED Display Market – The outdoor LED display Industry is characterized by rising trend towards interactive media. The technology enables end-users to carry out uninterrupted advertising, thereby, growing deployment in real estate offices, car showrooms, retail outlets, and shopping malls.
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