Media consumption has been on the rise globally because individuals own multiple electronic devices. Increasing disposable income and a burgeoning middle-class population are driving the sales of electronic appliances like smartphones, tablets, televisions, notebooks, and PCs. Increased use of electronic devices and internet penetration has raised the amount of time spent by users watching online videos and thus drives media consumption. For instance, in the US, people spend about 80% of their time on different sources of media such as the internet and mobile devices. These dynamics are rapidly shifting advertising expenditure from traditional media platforms to digital platforms. Advertisers are now allocating bigger budgets for online video advertising to ensure better reach, targeting, transparency, and efficiency.
Publisher’s analysts forecast the real-time bidding market in the US to grow at a CAGR of 24.78% during the period 2016-2020.
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Covered in this report
The report covers the present scenario and the growth prospects of the real-time bidding market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of online advertisements through RTB.
Publisher’s report, Real-Time Bidding Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
– ONE by AOL
– BrightRoll
– SpotXchange
– Tremor Video
– TubeMogul
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Other prominent vendors
– Adconion Media Group
– AppNexus
– Convertro
– Criteo
– Dárriens Media Exchange
– Facebook
– Google
– Kontera
– LiveRail
– Microsoft
– Platform One
– Rocket Fuel
– Rubicon Project
– StickyADS.tv
– TobeMogul
Market driver
– Improved targeting of audience
– For a full, detailed list, view our report
Market challenge
– Low transparency in market
– For a full, detailed list, view our report
Market trend
– Shift of RTB advertisements to mobile web
– For a full, detailed list, view our report
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Revenue flow in RTB market
PART 07: RTB versus TV advertising
PART 08: Market segmentation by type of auction
PART 09: Market segmentation by type of ad
PART 10: Market segmentation by device
PART 11: Market segmentation by application
PART 12: Buying criterion
PART 13: Market drivers
PART 14: Impact of drivers
PART 15: Market challenges
PART 16: Impact of drivers and challenges
PART 17: Market trends
PART 18: Vendor landscape
PART 19: Appendix
PART 20: Explore Publisher
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