Industrial journalist, TR Cutler recently profiled the proactive steps needed for Manufacturer for a successful 2021. Manufacturing Outlook ezine profiled Cutler’s paradigm of PUSH Marketing in the COVID Era. Read full article here.
Cutler suggested manufacturers are asking the wrong marketing questions during the pandemic. Until COVID, many manufactures attended national conference and tradeshows to generate the bulk of leads. That will not happen any time soon. Trade shows are being cancelled in favor of remote events which have poor traction unless particularly specific in application.
According to Cutler, “The most important questions for manufacturers in the COVID era, begins by clearly knowing the target customer. This must be answered prior to creating messaging. What are the prospects pain points? How does a solution provider best offer a unique value proposition?”
The cumulative short-term impact of a consistent weekly drip campaign to prospects, sorted by industry sector, job function, and from credibly respected publications, transform manufacturers’ marketing outcomes. One article cannot create velocity of customer awareness. One article in one publication will not convince the myriad of decision-makers described earlier. A bucket of published feature articles from which to advance a sale is the only solution.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 22-year anniversary of the Manufacturing Media Consortium.
During COVID-19 Cutler is advising manufacturers, industrial leaders, supply chain professionals, and C-level executives how to best navigate Q1 2021 and beyond.
Cutler has authored more than 8,000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals. Cutler is the most published freelance industrial journalist worldwide, and more than 4800 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
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City: Fort Lauderdale
Country: United States