As more and more industries plan to shift their presence from the traditional mediums to the digital platforms, the paper and pulp industry find it challenging to thrive in the changing times. The news and media industry is one of the most prominent industry. The pulp and paper edition of the industry is worst affected as the consumers find it more useful to get their daily dose of news from the online platforms.
Similarly, the publishing industry also finds it hard to thrive in the ever-growing digital world. The introduction of e-books and audiobooks are the new channels for the consumption of content. Digital evolution has affected the paper and pulp industry the most, and only a handful of products continue to exist in the digital age.
As per the reports, the global paper and pulp market will continue to rise until the year 2019. Paper being recycling in nature, more and more importance is being given to the recycled products. The packaging industry has almost no, or minor effect on the ecosystem as a majority of it is made from the recycled paper.
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The major manufacturers covered in this report
International Paper
Georgia-Pacific Corp.
Weyerhaeuser Corporation
Stora Enso
Clark Corp.
UPM
Svenska Cellulosa Aktiebolaget (SCA)
Oji Paper
Nippon Paper Industry
Procter & Gamble
SCA
Smurfit Kappa Group
Sappi
Smurfit-Stone Container
Abitibi Bowater
NewPage
Mondi
Temple-Inland
Domtar
Cascades
Major factors affecting the growth prospects of the industry
There is a slew of factors that will affect the growth prospects of the industry. The global production level of the paper was estimated to be around 407 million ton in the year 2015, and the consumption is supposed to increase up to 500 million tons by the year 2020. Despite the promising nature of the industry, the paper and pulp industry has seen a slowdown in the recent past year. The stringent laws and the adoption of digital content have been the major factors inhibiting the growth prospects of the industry.
Furthermore, more and more emphasis is being given on recycling of the existing paper waste. This has led to the downfall in production of new paper-based solutions. However, the industry has some hope in the packaging industry. The rise of e-commerce has impacted the growth opportunities of the paper and pulp industry, and as e-commerce continues to grow, the packaging industry continues to flourish despite the downward trend.
Major Economies
Almost every major economy is affected by the production of paper and pulp industry. China, the United States, and Japan continue to be the major economies driving the growth prospects of the industry. Germany and the United States count them as a significant producer as well as consumer of paper-based products. On the other hand, China surpasses all significant economies in production and consumption of paper-based solutions throughout the world.
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