Philadelphia – Last month PTZOptics announced the release of a Facebook reaction integration toolkit helping live streamers display real-time statistics from Facebook Live. Facebook reactions are engagement statistics unique to the Facebook Live platform allowing broadcasters to display real-time reaction results from live audiences. The toolkit draws from open-source github resources and includes tutorial videos accompanied by a complete how to guide but many users found the HTML and server requirements too technical. This week PTZOptics announces a sponsorship for Livereactionspoll.com which hosts a free cloud-based service to help live streamers with the Facebook Live integration.
“Facebook Live is really starting to become THE destination for online streaming” says, Paul Richards, Chief Streaming Officer for PTZOptics. “It’s absolutely perfect for community organizations such as houses of worship, non-profits and large corporate brands.” Richards continues “The Facebook reach for live streaming is outstanding and it’s almost too good to be true. So our new social media manager starting recording the results to quantify the impact…. We have found live video has at least 3 times the organic reach of recorded videos. ”
The study published on the PTZOptics blog (available here: http://live.ptzoptics.com/videos/facebooklivereaction/) shows difference between a regular Facebook post vs a live stream. PTZOptics found live stream to have nearly three times that amount reach, three times the post clicks and ten times the engagement. A brief video below outlines the impact of live streaming on Facebook.
Video Link: https://www.youtube.com/embed/u6G_4B7zZAg
You can download the PTZOptics Facebook Live Reactions Toolkit here – http://ptzoptics.com/landing/facebook-live-reactions.html
PTZOptics hosts a Facebook exclusive live stream every Monday at 11AM PST | 2PM EST available at http://facebook.com/ptzoptics
Company Name: PTZ Optics
Contact Person: Paul Richards
Email: email@example.com, Sales@ptzoptics.com
Phone: 1 800 486-5276
Address:152 Robbins Rd
Country: United States