Proximity Marketing Market Highlights:
On the basis of regional analysis the market is segmented into North America, Europe, Asia-Pacific and Rest of the World. North America region is generating highest market share in the proximity marketing market owing to better network infrastructure, higher technology implementation and implementation of proximity marketing in retail sector.
Adoption of Proximity Marketing Market in North America is mainly due to the invention of advanced technology and economies benefitting from it. North America region is leading due to presence of major players from the region in the proximity marketing market. The increased adoption of location based technology in retail, gaming and automotive sector is driving the market in the region. The rise in demand for BLE beacon in retail stores is driving the proximity marketing market in the region.
Major Key Players:
- Apple Inc. (U.S.)
- Google Inc. (U.S.)
- Microsoft Corporation (U.S.)
- Qualcomm Inc. (U.S.)
- Zebra Technologies Corporation (U.S)
- Bluvision Inc. (U.S.)
- Estimote Inc. (U.S.)
- inMarket Media LLC (Italy)
- Proxama PLC (U.K.)
- ROXIMITY (U.S.)
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Proximity Marketing Market Segmentation:
The proximity marketing market has been segmented on the basis of region that includes North America, Asia-Pacific, Europe and Rest of the World. In North America region, retail sector is witnessing considerable market share owing to adoption of proximity marketing in upscale stores and shopping malls.
BLE beacon tools are used in some retail stores to prevent unwanted stealing of clothes and accessories and. Most of the retail stores in the region are using GPS geo-fencing application to increase customers in the store that is one of the significant factor driving market growth in the region.
The regional analysis of proximity marketing market is being studied for region such as Asia Pacific, North America, Europe and Rest of the World. North America is one of the leading player in the proximity marketing market owing to major presence of major market players in the region followed by Europe.
North America region is leading owing to advanced technology implementation and adoption of cutting-edge technology in advertisement sector. Asia-Pacific region is fastest growing region in the proximity marketing market owing to increased investment by developing countries in the region.
- Investors and consultants
- System Integrators
- Government Organizations
- Research/Consultancy firms
- Technology solution providers
- IT Solution Providers
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure
2 Research Methodology
2.1 Research Type
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation
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List of Tables
Table 1 Proximity Marketing Market, By Component
Table 2 Proximity Marketing Market, By Technology
Table 3 Proximity Marketing Market, By Application
List of Figures
Figure 1 Research Type
Figure 2 Proximity Marketing Market: By Component (%)
Figure 3 Proximity Marketing Market: By Technology (%)
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