Promotional Product Management Software Market:
Executive Summary
Talking about Promotional Product Management Software automates and scales the activities of storing, sourcing, distributing, managing the promotional products of the companies. This software is used by different companies to manage brand consistency and store & access various promotional products. The software serves as the extension of the marketing team of a business or branding unit to lower the effort and time required to implement promotional product management effectively. The growing usage of such software in the different industries clearly suggests that in the coming years, the market will grow at a steady CAGR.
As per this market analysis report, the global market is expected to grow at about 8 percent of the Compound Annual Growth Rate during the forecast period. Talking about promotional products, such products are leveraged for different purposes, which also include lead generation initiatives, business show swags, customer rewards, and fits, and more. To get a better result, it is vital to maintain a better promotional products management. For this, companies are using product management software. This, in turn, will propel the growth of this market.
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It is forecasted that the latest product and technological innovation in this segment has provided the key players to come up with advanced software. Besides, the rapid introduction of such software has helped the companies to expand their consumer base. Such software can also be integrated with every type of CRM software and marketing automation software. This is another factor that has increased the demand for Promotional Product Management Software. However, complicated implementation procedures and the lack of skilled persons can significantly hamper the growth of this software market.
Market key players covered in this study
- Sendoso
- Printfection
- PFL Tactile Marketing Automation
- Alyce
- AXOMO Swag Management Platform
- Banjo
- Canary Marketing
- Curtis1000 Promotional Products
- Ditto Promotional Products
- EDC Custom Promotional Products Management
- Kotis Design
- Promovate
- SwagUp
- The Shamrock Companies
Market Segmentation Overview
The global market for such software is segmented on the basis of software deployment type, application, and geography. Based on the deployment type, the global market is split into web-based and cloud-based. The experts have anticipated that the cloud-based segment will witness the highest market share during the forecast period. The reason is cloud-based software deployment is quite easy to handle and cost-effective. Now, coming to the application-based segment, this segment covers SMEs and large enterprises. The large enterprises are now extensively using such software to manage their promotional products. So, in the coming years, the large enterprise segment is projected to dominate the market.
Geographical Market Segmentation Overview
Based on geography, the Promotional Product Management Software market is segmented into the Middle East and Africa, Eastern Europe, North America, Latin America, Western Europe, and the Asia Pacific. Besides, the experts also segmented the market on the basis of the country to study the country-level market. So, the market is further split into India, Russia, Korea, Japan, Italy, Spain, Southeast Asia, China, the United States, Mexico, France, Germany, the UK, GCC Countries, Brazil, North Africa, South Africa, and others. The Asia Pacific’s regional market is expected to dominate the global market in the coming years. The reason is rising industrialization and an increasing number of companies.
Industry Overview
In October 2019, Sendoso, a San Francisco-based company, signed a new agreement or lease that will help the company to expand its Phoenix-areas footprint.
Recently, the AXOMO Swag Management Platform announced that very soon it will launch its new software with some unique features to facilitate better promotional product management services to the users.
Continuous…
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