Transparency Market Research delivers key insights on the pre-press for packaging market in its published report, which includes global industry analysis, size, share, growth, trends, and forecast for 2019–2027. In terms of revenue, the global pre-press for packaging market is projected to expand at a CAGR of ~4% during the forecast period, due to several factors, about which, TMR offers detailed insights and forecasts in pre-press for packaging market report.
Pre-press for Packaging Market: Overview
Pres-press is term used in the packaging and printing industries for processes between creating print layouts and the final printing. Pre-press for packaging consists of various services such as artwork and consultations, color management, digital proofing, etc. Color management is anticipated to create significant incremental opportunities during the forecast period. Moreover, packaging manufactures are focusing on color management services to obtain color consistency across all devices. For instance, Rotimpress, a pre-press for packaging service provider, has adopted a color management system with improved ink coverage, better print results, as well as reduced time on customer file preparation.
Growing Digital Printing Technologies Shaping Opportunities for Pre-press for Packaging Market
Digital printing technology is making improvements in the quality of prints and lithographic, and flexographic printing technology providers are slowly shifting to digital printing. For instance, Quint Company, a producer of Flexographic Photopolymer printing plates, focuses on digital plates that are more finely tuned than conventional/analog plates. This, in turn, would help expand the digital printing segment in the pre-press for packaging market during 2019-27.
Pre-press for packaging service providers are adopting advanced printing technologies to attract flexible and rigid packaging manufacturers. Moreover, consumers have shown preference for folding cartons, which are mainly printed from digital printers. They are attracted to digital printed cartons that can be used for various applications such as food packaging, pharmaceuticals, automobiles, electronics goods, etc. Digital printing technology is also preferred in pre-press for packaging due to its capability of printing on various substrates. The trend of substrate printing on wood, glass, aluminum, etc., will create an opportunity for pre-press for packaging options in the future.
Mercian Labels, a manufacturer of self-adhesive labels, security seals, and cartons, has started using the Xeikon 3000 pre-press for packaging machine series for high quality digital carton printing with 400 micron carton boards.
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Asia Pacific to Witness Double Digit Growth Opportunities in Pre-press for Packaging Market
Pre-press for packaging is a competitive market. Manufacturers have been seeking new technologies to create effective designs of products since the last few years. Emerging economies in Asia Pacific such as China and India have seen considerable expansion in the flexible packaged consumer goods and corrugated rigid packaging industry. This trend is anticipated to continue during the forecast period. Therefore, Asia Pacific is expected to account for nearly one-third of the global pre-press for packaging market during the forecast period. The growth is further supported by the rising middle class, which, in turn, will increase the consumer market.
The pre-press for packaging market is shifting from China toward emerging markets of ASEAN such as Vietnam, Thailand, etc. Rising wages, input costs, and complex value chains have undercut the competitiveness of China’s manufacturing sector. Nevertheless, it will remain at the top-most position while progressing at a healthy CAGR during the forecast period.
Global Pre-press for Packaging Market: Competition Landscape
Key service providers can leverage the remunerative growth potential that the nascent pre-press for packaging market promises to offer. To benefit the most out of this scenario, leading, key service providers in the pre-press for packaging market are strengthening their market presence by strategic acquisitions. For instance, in September 2018, AGFA-Gevaert NV, a pre-press for packaging service provider acquired the pre-press business of the Spanish printing plate supplier Ipagsa Industrial S.L.
Key companies profiled in the pre-press for packaging market report include AGFA-Gevaert NV, Sonoco-Trident, Wipak Ltd., Huhtamäki Oyj, Transcontinental Inc., Oji Fibre Solutions (NZ) Ltd., Flexicon AG, Esko-Graphics, Heidelberger Druckmaschinen AG, SPGPrints Group, Anderson & Vreeland Inc., Janoschka Deutschland GmbH, STI Group, Emmerson Packaging, P. R. Packagings Ltd.
Brands Turn to Flexographic Printing to Improve Packaging Graphics
During the last few years, flexographic printing has garnered significant popularity. As more and more companies align their packaging offerings in tune with evolving consumer preferences, flexographic printing has emerged as an ideal printing alternative. Companies operating in the pre-press for packaging market are leveraging the benefits of flexographic printing to solidify their foothold in the market. The adoption of flexographic printing is on the rise, and by the end of 2027, this segment is projected to attain a value of ~US$ 3.6 billion, and account for over 70% of the total pre-press for packaging market share in terms of value.
The flexographic printing technique offers brands the flexibility of printing on an array of materials, including cellophane, metallic films, plastic, and paper, among others. Further, this technique is increasingly being used to print large areas of solid color, particularly on packages in the food & beverage sector. Further, as flexographic printing allows high definition printing on roll stock or polybags, it improves clarity of the graphics on packages by a significant margin – a leading factor influencing its demand. Companies are leveraging the benefits offered by flexographic printing to formulate impactful and eye-catching branding and marketing strategies.
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Brands Turn to Digital Printing to Meet High Demand for Customized Packaging
Despite the dawn of the digital era, several companies within the packaging sector are yet to recognize the true potential of digital printing, and thus, are reluctant to move away from conventional printing techniques. However, with advances in digital printing, the adoption rate has started to move in the upward trajectory, as brands can provide high-quality designs at economical prices. Despite the dominance of flexographic printing in the pre-press for the packaging market, the digital printing segment is expected to witness the highest growth at a CAGR of around 4.4% over the stipulated timeframe of the study. The growth can be attributed to the benefits offered by digital printing techniques over conventional alternatives. Digital printing allows brands to cater to evolving consumer preferences with greater efficiency and at a faster rate, which thereby improves the supply chain and reduces warehouse costs.
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