Premiumization & Branding of Pet Foods facilitate Global Pet Food Packaging Market Growth

Premiumization & Branding of Pet Foods facilitate Global Pet Food Packaging Market Growth
Global Pet Food Packaging Market
Inkwood Research predicts that the Global Pet Food Packaging Market is evaluated to register a CAGR of 7.34% in terms of revenue during the forecasted years of 2021-2028.

“Browse 49 Market Data Tables and 53 Figures spread over 180 Pages, along with an in-depth TOC on the Global Pet Food Packaging Market Forecast 2021-2028.”



Packaging has a central role in a product’s marketability. In the case of pet food packaging, exterior design, material type, and thickness are important with regard to marketability. The growing concerns regarding pets’ heath are boosting the adoption of advanced and spill-proof pet food packaging to maintain the quality.



Premiumization & Branding of Pet Foods drive Market Growth

Pet humanization is one of the surging and largest trends in the pet care industry. Brands are focusing on pet health, sustainability, and food safety to gain consumers’ loyalty and trust. This is because, with increasing prioritization of pets’ wellness, consumers are inclined to spend more on pets’ food. At the same time, consumers are informed about the science of pet nutrition. This has resulted in the expansion of specialty and premium pet food options. In addition, there has been an increase in packaging solutions for refrigerated and high-protein options.

Further, the premiumization and humanization of pets have been consistent, facilitating innovative trends. The growing sustainability and ethical expectations of pet owners offer growth opportunities. Besides, pet treats and premium pet food markets are competitive. As a result, brands are assessing every detail of their offerings to stay ahead of the competition. Such aspects drive the global pet food packaging market growth.

Frozen Food is the Fastest-Growing Food Type

Raw pet food products are either complementary or complete. They are available in frozen or freeze-dried formats. These have a natural moisture content of almost 65%. Also, complete diets contain a proportion of herbs, vegetables, and fruits. In addition, refrigerated pet food packaged in plastic containers is put through the retort process for sterilization. It is an established technique among pet food producers to ensure product quality. At the same time, the understanding and awareness of sterilization and processing methods are essential for developing the optimum package for frozen food containers.

North America is the Largest Region

The pet adoption rates are higher in North America, with rising pet humanization and animal shelters. As a result, the pet food industry is thriving alongside the packaging industry. In addition, the growing awareness about pet euthanization and pet homelessness are contributing to rising pet adoption rates.

Further, the increasing need for exhaustive product offerings and differentiation is benefiting the overall growth of the North American market. With growing pet humanization, the material requirement is on the rise. Moreover, packaging companies are focusing on packaging materials and products, in line with the surging demand for packaged food products for pets.

The high market completion is attributed to strategic partnerships. Amcor Plc, Sonoco Products Company, Huhtamaki OYJ, Mondi Plc, Constantia Flexibles, etc., are among the key market players.

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