Global Poultry Feed Market – Competitive Analysis
Highly competitive the Poultry Feed Market appears to be fragmented with the presence of many large and small-scale players. Innovation, M&A, and brand reinforcement remain key trends for these players. They strive to develop a cost-competitive manufacturing method that can reduce the price of the product as a whole and increase the shelf life of the product. The market competition is estimated to intensify with the expected product innovations and extensions.
Matured key players are increasingly inclined towards enhancing the production of poultry feed to satiate the growing demand and emphasize more on delivering unique products with extended shelf-life to create product differentiation which is seen to be one of the key focus areas.
Major Players
Key players leading the global poultry feed market include:-
- Cargill
- Alltech
- Kemin Industries
- Chr. Hansen
- Novozymes
- BASF SE
- Midland Company
- Archer Daniels
- Evonik Industries
Poultry feed is referred to as “complete” feed, as, it is designed to contain all the vitamins, protein, energy, minerals, and other nutrients important for proper growth, egg production, and health of the birds. Mixing any other ingredients with the feed or fed separately, upsets the balance of nutrients in the “complete” feed, hence, feeding additional grain or supplement with the complete poultry feed is not recommended.
The global poultry feed market is growing rapidly mainly due to the increasing animal protein demand which is expected to remain as a major driving force for the market throughout the forecast period. Moreover, the growing population and the increase in the quality of meat production alongside the rise in per capita disposable income are escalating the market on the global platform.
Acknowledging exponential accruals that the market is witnessing currently, Market Research Future (MRFR) in its recently published study report asserts that the Global Poultry Feed Market will continue to observe exploding growth in the years to come registering a phenomenal CAGR throughout the forecast period (2016 – 2027).
Additional factors boosting the market growth include the increasing demand for fast-food and processed food coupled with the augmented poultry exports. Increasing poultry consumption in the US, UK, and Argentina led by the rising prices of beef is projected to influence the growth of the market positively. Flexible government regulations towards animal feed in countries such as Brazil, China, and India are expected to benefit the growth of the global poultry feed market further.
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The growth of the poultry feed market is attributed to the high popularity of poultry meat across the globe, increasing awareness for healthy meat and cost efficiency of production, etc. The growing preference for poultry meat in some of the Asian and South American countries such as India, China, and Brazil, etc. would help the market to grow substantially.
On the other hand, factors such as the prevalence of poultry diseases like bird flu and others are expected to restrict the growth of the market. Also, the rising cost of key raw materials and price volatility of agricultural commodities used for manufacturing of poultry feed will act as a major headwind, hampering the growth of the market.
Nevertheless, factors such as the availability of advanced poultry feeds that are available with several types of medications for preventing or treating diseases and the augmenting demand for the packaged poultry feed, providing new opportunities for the growth for the industry participants.
Global Poultry Feed Market – Segments
For enhanced understanding, the market has been segmented into four key dynamics: –
By Source
- Coarse Grains
- Animal Proteins
- Vegetable Proteins
- Micro-Ingredients
By Type
- Layers
- Broilers
- Dual-purpose
By Form
- Mash
- Pellets
- Crumbles
- Scratch Grain
Global Poultry Feed Market – Regional Analysis
North America was observed to represent the largest share of the global poultry market due to the high consumption of poultry by a large meat-eating population. Chicken and other poultry such as turkey are widely consumed in various forms such as processed and fresh meats. The region has a concentration of leading market players which have contributed to the regions significant market position. Europe and Asia Pacific are other key markets in the global poultry feed market. Asia Pacific is a rapidly growing market due to the rising disposable income in rapidly urbanizing and emerging markets such as India and China. India for instance, is a large consumer of chicken in terms of meat among other types of meat, thus driving the demand of poultry which in turn increased the demand for poultry feed.
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Industry/Innovation/Related News:
A team of researchers from three Brazilian universities, the State University of Santa Catarina, the Federal University of Rio Grande do Sul, and the Federal University of Santa Maria published their study of exploring the use of glycerol monolaurate (GML) or lauric acid as an alternative to antimicrobial use in the diets of broiler chickens in Microbial Pathogenesis. The result of the study signifies that lauric acid has the potential to be used as AB alternative in poultry production. Adding lauric acid to poultry feed can boost poultry growth, weight gain and support bird health when used as an antibiotic replacement.
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