Poland Professional Hair Care Market size is estimated at $149.4 million in 2020, projected to grow at a CAGR of 6.3% during the forecast period 2021-2026. Professional hair care products are advanced hair care products that are advised by experts and created for specific customer needs depending on hair type, to cleanse and improve the texture and quality of hair. Hair loss, dandruff, hair damage, hair thinning, split ends, and scalp irritation are all problems that these products can help with. Hair care products serve to control the qualities and behaviour of hair so that it can be kept in a controlled and ideal state. Conditioners, hair sprays, hair straighteners and relaxers, permanent waves, shampoos, rinses, tonics, and dressings are all instances of professional hair care products. In addition, the launch of products addressing customer concerns about grey hair, dandruff, and hair loss is likely to boost market growth in Poland. For instance, in this region, customers’ desire for better hair look is a prominent trend, leading to a shift in consumers’ preferences from conventional to professional hair care products. There has been a rise in the number of professional beauty stores such as Polwell, Alfa, Progress, and Sed Fryz. Warsaw is Poland’s main centre for beauty and hair salons. Professional advisors and other hair styling services are available in hair care studios. As Poland’s population ages, hair salons will see an increase in demand for services such as hair colouring, hair spas, and hair straightening, among other things. Increased disposable money, increased awareness, and frequent product launches for hair care will stimulate sales of high-quality treatments that are focused for specific actions driving the Poland Professional Hair Care industry.
Poland Professional Hair Care Market Segment Analysis – By Product Type:
Based on Product Type, Coloring Professional Hair Care segment accounted for the largest revenue market share in 2020. Hair Coloring is a process of changing the color of hair in order to make hair look fashionable or restore its original color and modern trend has tainted the concept of coloring. Hair color consists of many chemicals such as dyes, ammonia and modifiers that might affect the overall hair quality and can lead to allergic reactions in some cases. Thus, the increasing awareness of harmful effects of these products may affect the sales of the coloring products in the near future. The application of hair color results in various chemical reactions between hair and chemicals thus providing the desired color or streaks to hair. The number of customers coloring their hair is increasing annually and personalized hair care for the color category is highly driving the hair care color market. Poland customers use hair dyes and coloring agents with a view to add new colorants or remove the natural color or both. Several cosmetic giants manufacture hair coloring products catering to the distinct customer demands and some of the major companies are Framesi, Goldwell, L’Oreal (Majirel & Richesse), Wella, Davines, Miss Clairol, Elgon and Matrix SoColor resulting into Poland Professional Hair Care Industry growth. Shampoo & Conditioning Professional Hair Care is predicted to grow at fastest CAGR of 6.7% in the forecast period 2021-2026. Hair conditioners help by replenishing components lost during washing, such as natural oils. Shampoos are used basically to remove dirt and unwanted particles from the scalp making it oil free and prevent the development of seborrheic and folliculitis dermatitis. Shampoos with natural and herbal contents are being preferred by the consumers owing to the rising awareness of safety of these products. It’s safety is determined by the use of ingredients that are both safe and appropriate for this function. Hair Conditioner Products are also tested for their ability to irritate the scalp and eyes. The strict commitment to the principles of Quality Assurance and Good Manufacturing Practices also ensures product safety, resulting in Poland Professional Hair Care Industry growth.
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Poland Professional Hair Care Market Segment Analysis – By Distribution Channel:
Based on Distribution Channel, In-Direct Channel accounted for the largest revenue market share in 2020 owing towards ease of availability of a wide selection of products of various features given by all brands at reasonable discounts. The growing number of smartphone and internet users is the primary driver of sector growth. These businesses give cash back and home delivery services, which contribute to the market’s growth. Primary purpose of the boutiques is to maintain greater access to the salon owners and have better margins. Companies prefer exclusive distributors as when a distributor sells more than one brand, focus on single brand is lost this may result in decline of sales. Further, customers believe that the products that are available online are cheaper and easier to buy. They not only can choose products from different brands but also can compare those brands and select the required products. Product availability, free shipping and cheaper prices are main reasons for the growth of online sales thereby, driving the Poland Professional Hair Care Industry. Direct-To-Salon is anticipated to grow with the fastest CAGR of 6.8% in the forecast period 2021-2026. Manufacturers sell their products directly to the salons and salon professionals use it on their customers, in direct distributions. There are certain brands, which do not sell their products through distributors rather they prefer to sell their products through their own sales representative. Major distributors with multiple brands may focus on product line with high brand value this may result in decrease in sales of other brands thus, most of the companies are going for direct distribution.
Poland Professional Hair Care Market – Drivers
The Growing Number Of Professional Hair Care Salons:
The market is growing as many of the hair care companies sell or distribute its products only in selected salon or stores. They provide high quality products and services and the employees are mainly focused on the sales and product training. Salons are mostly interested in seminars and conferences where they can learn a lot about services they can provide. Salons invest more in animations and advertisements to become more in contact with customers. Salons are the ones providing major discounts, and providing same brand from the base color to shades, conditioners, shampoos and others. Some salons buy all the brand product lines. Salons are expanding their services into new areas such as men dressing, grooming, increasing image conscious, extending working hours for busy people in the evening hours, offering value added services and beauty therapy driving the Poland Professional Hair Care industry.
Poland Professional Hair Care Market – Challenges
Growing Awareness Related To Chemical Ingredients:
People have become more conscious about the products they are using especially about the ingredients used in the products. Much of the preference is given to the products that have natural ingredients rather than that have chemicals. Customers are aware of the natural line and also very specific and clear about the ingredients used in the product. For instance, there is no demand for products that use ammonia. Health related issues such as headache, itching, hair loss, conjunctivitis, pigmentation, ulceration and redness and others are making customers to prefer natural products over chemicals. Experts share that there are instances where people walked out of the salons when the desired brand of products are not available thereby, impeding the Poland Professional Hair Care market’s growth.
Poland Professional Hair Care Market – Landscape:
The Poland Professional Hair Care Market’s main strategies include product launches, mergers and acquisitions, joint ventures, and regional expansion. Poland Professional Hair Care Market top 10 companies are L’Oreal group, Proctor & Gamble co, Kao Corporation, Henkel AG & CO, KGaA, Avon Products Inc., Coty Inc., Moroccanoil, Inc., Tony & Guy, and Shiseido Company, Limited, Unicompany and Aveda Corporation.
Acquisitions/Product Launches:
In September 2019, Moroccanoil, Inc. launched Color Depositing Masks. The multifunctional hair treatment masks are designed to accommodate contemporary hair colour trends while also keeping the brand’s original promise of high-performance hair care in mind.
Key Takeaways
Product advancements for professional hair care, combined with extensive marketing campaigns and promotional activities, are raising customer awareness and encouraging them to visit salons, thereby propelling the business forward.
With the growing number of urbanised consumers and internet penetration, big ecommerce websites make it easier to buy professional items, propelling Poland professional hair care product sales through in-direct channels.
Modern hairstyles have recently become symbols of people’s attitudes, personalities, and fashion preferences. This is owing to a rise in celebrity impact as well as chronic self-consciousness over face appearance, particularly among the young further driving the Poland Professional Hair Care Market.
The growth of the Poland professional hair care market is being aided by the expansion of salons and professional stores, as well as increased sales of professional hair care products through approved distributors.
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