In today’s global economy, businesses need to think beyond borders and reach out to a wider audience. One effective way of doing this is through international SMS campaigns. But with different time zones, languages, and cultural nuances, it can be challenging to create an SMS campaign that resonates with target market abroad.
When it comes to international SMS campaigns, there are a few things need to keep in mind. To ensure that SMS campaign is successful and effective, here are five tips that should always remember:
1. Choose the Right SMS Service Partner
Choosing the right SMS service partner is crucial for a successful international SMS campaign. With so many providers out there, it can be overwhelming to decide which one to go with. However, taking the time to research and choose wisely will save headaches down the line.
2. Research and Understand Audience
When it comes to SMS campaigns, knowing the audience is essential. And when expanding campaigns internationally, understanding the cultural nuances of each country is equally important.
Conducting market research and gathering data on demographics, psychographics, and consumer behavior in different regions. This information will help tailor messaging to specific audiences. For example, marketing messages that work in one country might not resonate with consumers in another.
3. Personalise SMS Campaign Content
When it comes to international SMS campaigns, personalisation is key. The audience wants to feel like speaking directly to them and not just sending a generic message. Segmenting the audience based on their location, interests or previous interactions with brand.
4. Get the Delivery Times Right
When it comes to international SMS marketing campaigns, timing is everything. It’s important to remember that audiences may be in different time zones, so sending a message at the wrong time could result in them being ignored or even annoyed.
One way to ensure the correct delivery time is to do research on target audience and their location. This helps determine when they are most likely to be awake and using their phone.
Plexins, the free SMS and email marketing platform built for Shopify brands. All features are free, including the lowest SMS and email price, global SMS sending, and service in 210+ countries. Plexins is committed to helping Shopify brands grow their businesses by providing the most affordable and easy-to-use marketing tools available. With Plexins, businesses can send unlimited texts and emails to customers worldwide at low cost.