PivotTrade broadened its target audience from institution-only to include all independent traders. PivotTrade has been known for its excellence in customer service for specializing in Institutional Traders. Relatively unknown to individual traders, PivotTrade received countless requests from traders who experienced PivotTrade’s FX brokerage service for institutions, to expand the service criteria. As a result, PivotTrade now has officially launched broker service for independent traders since the second half of 2018.
PivotTrade is mainly well-known for its designated account manager program. The program was first introduced to resolve communication problems that occurred when 1-to-1 chat-bot was acting as the customer service solution. The industry standard automated chat-bot was not mobile-friendly, had long response time, and clients were frequently redirected to wrong answers. At PivotTrade, every client’s need for detailed trade-related questions are answered on real-time messenger app by real personal managers. Being recognized for such effort in customer service, PivotTrade received global attention as an industry-leading financial service provider after being announced as “Best Customer Service 2018” and “Best Fund Security 2018” on their first year to launch service expansion. Celebrating double award, PivotTrade is expected to attain recognition throughout the industry in the upcoming year.
In response to global recognition, PivotTrade is launching numerous promotion targeting individual traders. Currently, the on-going promotion states withrawable 50% deposit bonus for each lot trade. In the saturated industry where many forex brokers are trying to earn the traders’ trust, PivotTrade’s client-oriented philosophy stands out in the midst.